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Henna Sheth writes for Gorilla Accounting, a technology-driven, specialist accountancy provider for Contractors and Freelancers. Here she writes about how start-ups can use Facebook to spark new business.   "You’ve taken the reins, established a brand and won your first client, but what now? The mammoth task of generating a steady stream of clients is arguably one of the most testing j...
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There’s a fair bit of stuff going on at Echobox - so forgive us if we try to summarise. Firstly, Echobox uses AI to intelligently automate content distribution on social media for media companies and publishers - taking over the logistics and legwork of social media management. Basically, it is an AI tool and it takes on the role of your social media assistant. They've even given it a name...
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Startacus recently ran a social media marketing workshop for startups at NI shared creative workspace Eighty81. Part of the workshop focused on creating an overall content strategy - and so to pass on some of this advice, we thought wise to share some valuable tips for all to read.Here we focus specifically on creating your blog content strategy, which will make up a core part of your ov...
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8 Social Media Mistakes Your Startup Probably Makes (And How to Avoid Them) Social media can be a very important part of any business. It can be effectively used for marketing, and there’s no better place to engage with current and potential customers and to show the public that you are a business worthy of their custom. But there are some fundamental mistakes that even the biggest brands c...
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Encouraging Customer Engagement Online The online world is no longer an entity separate from the offline world. Even the most enlightened of Buddhist monks probably sneaks a peak at his smartphone every now and then (the Dalai Lama is on social media, after all). Businesses in particular, need to get with the times and adopt a serious online presence if they want to reach their full potential aud...
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Anna Lemos is a creative content editor and strategist at Quick Formations aka Quick. Originally a designer, Anna has worked with various startups and SMEs creating graphics, social media campaigns and brand identities to catapult them into the market. Having blogged since University, she took a creative detour into content writing and is now part of the Quick Team.   Quick aims to insp...
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Last month our friend Sophie Turton, digital and content marketing specialist at creative digital agency Bozboz shared her handy guide 11 handy content marketing tips for businesses on a shoestring with Startacus. This month she returns with another rather fab post on getting the most out of Paid Facebook Adverts. Over to Sophie to explain all... “Facebook is one of the most powerful market...
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To celebrate the launch of their new website & e-commerce solution for startups, we have teamed up with the folks at Jump Marketing to give one lucky Startacus member a tailor made website package (with or without e-commerce) worth up to £5000, absolutely free.  A fantastic way to boost your online presence! To set the scene of this magnificent prize, we had a chat with Mat Norbury...
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Clever, witty, insightful, thought-provoking, and intelligent content forms the backbone of many businesses nowadays, and key in ensuring that this valuable commodity delivers the maximum positive impact is social media. Twitter, Facebook, LinkedIn  , and a whole host of other networks have created a potentially colossal global readership for your work; but making sure that your content stan...
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You are unlikely to know that the World Record for beer mats flipped is a rather spectacular 112 beer mats and was recorded in a Waterstones Bookshop in Nottingham UK in 2001. Co-Founder of Startacus (Also the Journalist of this piece - not the World record holder) was in the pub last week. He achieved a massive 22 beer mat flips and so the scene was set for a rather fabulous challenge lasti...
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