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When it comes to marketing your business, you’re going to have to do much more than simply dress up someone in a fun costume, plop them on a corner, and direct them to your storefront.For people to come see the “Open for Business” sign, there are plenty of other ways you can go about attracting consumers. Marketing is an incredibly vital but difficult process that involves plent...
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Influencer marketing remains largely unchartered territory for many businesses, so here are some tips for getting it right on the first go. If you have seemingly exhausted all of the obvious marketing strategies for your business, your thoughts could understandably have turned to influencer marketing. Though "influencer marketing" might look like a scarily technical term, the principles of this ...
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Worried about your online reputation? Here are 10 tips for assessing the quality or otherwise of your own online profile, care of Charlie Terry, CEO of CEEK Marketing. You may have read in the news how Angry 'Game of Thrones' fans 'Google-bombed' the show's creators so that their photo now shows up when you search for 'bad writers'  A "Game of Thrones" Reddit channel named /r/Free...
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Carsten Schaefer, founder and CEO of crowdy.ai, shares all on how with new and improved tools, social proof is becoming one of the most potent and easiest methods to turn visitors into paying customers.   The modern marketer has to know and use many tools and techniques to maximize website conversions and increase their sales. Social proof is one of the most effective conversi...
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Shuttout - The community-driven marketplace startup that's adding social value to photographs... The market for still imagery is estimated to become worth $4 billion by 2020, at 7% growth every year. Everyone with a smartphone is a photographer these days. Our food, our dog, our daily commute becomes art, frozen on our screens and mused over like it’s a Degas. By ourselves. And then we ge...
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Goodbye Google+. The end game/date for Google+ for consumers (personal) has been announced as the 2nd April 2019. So what....now? Honesty is (most often or not) the best policy and Google has been pretty upfront that they are shutting down Google+ for consumers due to "low usage and challenges involved in maintaining a successful product that meets consumers' expectations." Now Google have a...
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Pukket is aiming to create word of mouth on a large scale, by putting a usable, redeemable value on people’s social media impact when they help to spread word of a brand. Content is king. A brand producing meaningful, engaging, interactable content rather than simply advertising at people finds its message reaching further and being taken on more. However, continually producing content is n...
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Fahim Pour, co-founder of early-stage UK tech startup Pukket, argues that the the digital economy isn’t built to serve the people and Fahim envisages a new, 'fairer' future for the digital economy... I might have been a little harsh with my title up there and I understand your complaints. At the end of the day, we surf the internet with ease, access free flow of information and enjoy being ...
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When Storify announced last December that it will officially shut down in May 2018, Wakelet a free-to-use content curation platform saw an opportunity, and quickly came up with a solution for Wakelet users to find a new home for their content. Storify, a leading digital publishing tool that allowed users to chronologically order links and social media posts, along with their own no...
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Having a strong digital marketing plan will help your startup stand out from the crowd. To get you started, here's some useful tips and tricks, from Nicolas Finet, co-founder of sortlist, covering many of the key elements of online marketing."Creating and running a startup is an exciting job, especially in the first few months of business or when you’ve just landed your first investors. But,...
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