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Twitter and business- 7 basic ways it can be useful

by: Startacus Admin ~ 1st September 2014
Twitter is unique amongst social media platforms for many reasons, not least of which is its relative obscurity when compared with the likes of LinkedIn and Facebook. Twitter is a much harder ‘sell’ than these platforms because the concept itself is rather difficult to wrap you head around. I can only speak from my own experience, but as someone who grew up alongside the explosion of ...
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An Introduction to Twitter Analytics

by: Startacus Admin ~ 22nd July 2014
Here at Startacus there’s nothing we like more than a nice bit of data… we’re kidding obviously, but what we do rather like is when interesting data is laid out in an visually pleasing and easy to follow way. Twitter's own new and improved analytics tools are a nice example of this, and a marked improvement on their last offering which wasn’t very ‘inspiring’ ...
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Social Media Tips for SME's

by: Startacus Admin ~ 25th April 2014
Holly Rodgers of "coming soon" Peppy Creative has a background in advertising, marketing, social media and also the modelling industry. Holly’s experience has enabled her to build contacts in various industries across different sectors. Here she writes some handy thoughts on using social media to develop your SME..."For SME’s, big advertising campaigns and lavish PR events are jus...
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Social media: A tool which no business could do without

by: Startacus Admin ~ 25th March 2014
Millions of people are reliant on social media sites for all sorts of things. They use it to connect with friends and family, to share their thoughts with the world at large and even to get news and views. Some savvy businesses have leapt onto the bandwagon and used social media to connect with their customers and everyone else, but how can it be done successfully? Individuals and businesses shou...
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Social Media Week 2014 preview

by: Startacus Admin ~ 16th February 2014
As many of you know, one of the core aims of Startacus is to connect people (aka Self Starters) and their ideas with the people, places and services that can help take said ideas forward. And likewise as this is a core aim of this year’s Social Media Week we’re taking a keen interest in all the happenings at this 6th such event. The biannual event is back on our horizon again running f...
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5 Reasons not to buy Twitter followers

by: Startacus Admin ~ 20th January 2014
Here at Startacus we’re forever championing the benefits that having a comprehensive, effective and (most importantly) active social media marketing plan can have for your business. This is especially the case when it comes to startups, who can find that platforms like Facebook, Pinterest and Twitter can be really effective in increasing the market awareness of their brand and can be handy i...
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Advertising on Twitter - it's here!

by: Startacus Admin ~ 21st November 2013
Within the last week, Twitter has announced that small and medium businesses and startups in the UK, Ireland and Canada can now use its platform for advertising. Prior to this point of course, advertising on Twitter was something that was firmly aimed at the big boys - the corporates. Now however, small and medium businesses can either use Promoted Accounts to help build a community of follow...
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The Startacus Guide to social media competitions

by: Startacus Admin ~ 5th November 2013
You cannot escape them…they are everywhere.    They began as something of a novelty - a happy quirk adding a bit of variety to your news feed, but now they have taken over!  We are of course talking about the overused and much lamented social media competition. Some of you will be wondering why our tone is so aggrieved, as you glide past such competitions with hardly a secon...
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Wonderloop - The world’s first video profile platform

by: Startacus Admin ~ 4th November 2013
Wonderloop - The world’s first video profile platform... Facebook, Linkedin, Twitter, Pinterest…here at Startacus we love ‘em all! But (and it’s a pretty big but), the sheer volume of information that’s available about the people you connect with can actually make it very difficult to get a clear sense of what they are all about. That’s why we are very glad t...
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Pinterest News - A few Pinteresting developments

by: Startacus Admin ~ 8th October 2013
Those of you who are regular visitors to Startacus or indeed our Pinterest account will have noticed that recently we've had a renewed vigour in our musings about the image sharing site (check out our Pinterest Analytics article for info on how it can help your business). It seems our new interest in Pinterest could not have come at a better time as the site’s CEO Ben Silderman has just mad...
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