Pukket rewards social media word of mouth
by Startacus Admin
Pukket is aiming to create word of mouth on a large scale, by putting a usable, redeemable value on people’s social media impact when they help to spread word of a brand.
Content is king. A brand producing meaningful, engaging, interactable content rather than simply advertising at people finds its message reaching further and being taken on more. However, continually producing content is not easy. One way around this, as we have written about before, is user-generated content. Giving users a reason to create and share their own content that in some way includes a brand is the best advertising, as it will always be regarded more highly than the brand’s own advertising. This is, after all, how word of mouth works - we take an unaffiliated person’s word about a thing more seriously than the thing’s own word, naturally. So how about a way to get rewarded for this word of mouth?
Pukket is a London startup doing just that - putting a usable, redeemable value on people’s social media impact when they help to spread word of a brand.
And why shouldn’t people be rewarded for the work they are doing for a brand? All users need to do is connect their Instagram account to the Pukket app, and whenever they use the required hashtag and mention the brand in a post, Pukket’s automated system will identify the post and reward the user with ‘Pukkets’.
These can be exchanged for vouchers for the likes of Starbucks, Costa, Amazon, iTunes, and more. So spread the word of
your favourite café, get vouchers to use on free coffee at said favourite café, and spread the word about your great experience there all over again!
Pukket was among the startups shortlisted to pitch at upSTART 18 at Digital DNA this year. We have also hosted an article by Pukket co-founder Fahim Pour, in which he discusses how he envisions a fairer future for the digital economy and online advertising.
So now you’ve read about Pukket, head over and read about why Fahim created it!
If you like the sound of this Startup, you might also want to read up on:
Airtime Rewards - spend and save
Brandyfloss - retail marketing made easy
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Aiming to improve workflow and increase business productivity, Oroson is an SaaS platform that allows you and your team to manage all your content together, in one handy online place.
Time is ticking to apply to Rising Stars, Tech Nation's new competition to find the UK’s most ambitious early-stage tech startups.
The SaaS startup that helps you "create the buzz you need, for less"...
Why it is important for business leaders to review their inclusivity strategies and how this can benefit their business as a whole.
Applied - The recruitment platform that will help you hire fairer, faster, and retain hires for longer...
Branswer - The lowdown on the startup that will help you write content on brand, every time...
Using satellite imagery, combined with machine learning techniques, AgTech startup CropSafe are on a mission to accurately detect and predict impending diseases within farmers crops.
Hike is an SEO platform built for startups that allows you to optimise your site and content and aimed at saving 75% on annual SEO costs.
The Festival of Female Entrepreneurs, now in its seventh year, is aimed at supporting women to build and grow sustainable businesses.
UK Chancellor Philip Hammond chose his Conservative Party Conference speech to suggest that he wouldn’t wait for an international consensus on digital services taxation.
Published on: 18th July 2018
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Oroson aims to be the content hub to rule them all 18th Oct 2018 Aiming to improve workflow and increase business productivity, Oroson is an SaaS platform that allows you and your team to manage all your content together, in one handy online place.
- Is your startup a rising star? 18th Oct 2018 Time is ticking to apply to Rising Stars, Tech Nation's new competition to find the UK’s most ambitious early-stage tech startups.
- Innovative Electrical Clip hangs on to win INVENT Awards 2018 12th Oct 2018 The INVENT Awards 2018 from Connect at Catalyst Inc, took place in Belfast’s Waterfront, during which Gray’s Clip was announced as the overall competition winner.
- Vegan food business The Brook tastes crowdfunding success 11th Oct 2018 Vegan food business The Brook funds 130% in their first three days of their equity crowdfunding campaign on Seedrs, with the funds raised to go towards launching a new home delivery service.
