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Getting the word out about your business used to be a pretty costly affair and in some respects it still can be, especially if you use the more traditional forms of promotion and advertising. However, thanks to Social Media in particular, promoting your business, increasing brand awareness, engaging with your customers or clients can all now be done for free. If you’re starting a business, i...
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Basic tips for using Facebook for Business Hold yer horses now! If you already use Facebook for Business, the majority of the points we have listed below, you are already going to know. This, however is a starter’s guide to using Facebook for Business - no more. We hope though, that if nothing else, you can use these pointers as a checklist to see if you are doing most if not all of the bel...
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The beginner basics of using twitter for your business I shall start this article with an analogy - Twitter is a little like an online equivalent to speed networking. You have only a few words to get your point across and it’s what you say in such a limited way that can help build your relationships. Confused? All will become clear as I reveal my “Twitter Business Basics for Beginners...
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If you’re in the process of starting or running a small business, one of the best resources to help forge customer relationships and create brand awareness is of course Social Media. It’s hard to remember a time when we weren’t using it and for marketing and business development alone its’ impact has been massive. However, actually managing Social Media properly is a job in...
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LinkedIn is commonly thought of as a social network for professionals. But it is also a valuable tool to use linkedin for business...If you want to network and connect with work professionals or want to try and network to find a new job, LinkedIn is a good place to start. With an already massive audience reach in the US, the European market is still growing and it is estimated that around 4 m...
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Whether you are based in London #smwldn Glasgow #smwglasgow or pretty much anywhere else in #theworld or just looking to follow the whole thing online #SMW12 can well claim to be the global event for Social Media fanatics and fans, this year occuring the 24th - 28th September. Social Media Week’s mission is to help people and organizations connect through collaboration, learning and the sha...
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Love it or hate it or not quite sure? Google+ is one of those things that you either get or you don’t. Whilst many people have it written off as a failure, many others believe that with the giant that is Google behind it, it shouldn’t be written off just yet. If you’re not that familiar with it, here are a few basic features you need to know: Profile PageWhen you first sign up, ...
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The hashtag is a way of signposting a topic, person or theme, so that other interested parties can find your 140 character tweet. In a world of millions of tweets per day, the hashtag works, as it helps you find the stuff you care about (or at least have a wee nosey at) But where did the #hashtag come from? So for you inquisitive types the answer is Chris Messina. Chris Messina is a User Designe...
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With a population of 79, how did the Swiss village of Obermutten, get a global Facebook following of over 18,000? It is simple concept, the ‘like’ button on Facebook. But the village of Obermutton took the concept that one step further, promising each ‘like’ that their profile pics, would appear on the town's bulletin board! Within months the whole village, and every spac...
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11 years ago, I left University. A few years later, someone mentioned a site that they had started using called Facebook. I had, up until this point, dabbled with Friends Reunited, a site where unsurprisingly, you tried to reunite with old friends. It was okay, but once you got past the reuniting part, there was little point to the site, apart from to, I suppose, keep saying hello! My new friend,...
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