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Digital marketing grows increasingly complex. As professional marketers race to keep up with algorithm changes and consumer trends, smaller brands and startups can often feel overwhelmed by the need for fast-paced, precise digital marketing that could change at any time. However, if there’s one aspect of online marketing that is only growing in both value and popularity, it's the use of vide...
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When it comes to your business, one of the best ways that you are going to spread your brand is through the internet. That’s why it’s important to have a strong online presence to excite and interest a brand-new audience. You’re no longer appealing to a local crowd. Instead, you’re appealing to a global audience. Here are the main ways you can truly engage your clientele al...
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Here is a comprehensive list of the most committed mistakes that a business can commit when launching a trade show, care of Ryan Farquharson, Co-founder & CEO of ExpoCart, a one-stop-shop marketplace for products and services for exhibitions and events.  A trade show is a lucrative venture that the prominent business entities use to increase market share. Trade shows are r...
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Starting a new business can be exhausting and quite tricky, especially if you have never done something like this before. Of course, once you get your start-up off the ground, you need to keep it going and start making a profit. This can be difficult when there are so many other start-ups competing for the same customers. Luckily, there are some ways that you can make your start-up stand out. Her...
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When it comes to marketing your business, you’re going to have to do much more than simply dress up someone in a fun costume, plop them on a corner, and direct them to your storefront.For people to come see the “Open for Business” sign, there are plenty of other ways you can go about attracting consumers. Marketing is an incredibly vital but difficult process that involves plent...
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Starting out in the business world can be tough. No matter what sort of field you’re planning to go into, it’s likely that you will have a wide range of competitors who are fighting for the same custom. For your startup to be a success, you need to know how to attract customers to your business. Using the right marketing strategies can be the determining factor in how much interest you...
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Influencer marketing remains largely unchartered territory for many businesses, so here are some tips for getting it right on the first go. If you have seemingly exhausted all of the obvious marketing strategies for your business, your thoughts could understandably have turned to influencer marketing. Though "influencer marketing" might look like a scarily technical term, the principles of this ...
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Lessons from Goldilocks and the three bears and why in a competitive market place, ‘just right’ doesn’t go far enough! Entrepreneur, Alex Jenkins explains why... Many people argue identifying the gap in the market, or your unique selling point (USP) is the holy grail of business success, while others will stress it is all about drive and determination. To some it’s a ...
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How one startup, TOAD, is using data to help media buyers select the right outdoor advertising for their brands... We’ve written before about startups using technology like beacons and bluetooth and facial recognition and so on for the purposes of advertising. Advertisers have to up their game continually to stay relevant so that their marketing efforts don’t get ignored. People ...
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Engaging with customers could become easier and better than ever before thanks to Welsh based startup, Doopoll. Polls and surveys are not things that many people tend to think about, unless they are going to tell us which Disney princess we are, which a disappointing amount of them do not. However, surveys and polls can be a simple but powerful tool to keep on top of what your customers and ...
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