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Social Commerce platform Moteefe unveils new website for customised products

by: Startacus Admin ~ 9th September 2017
With investment now totalling $2.5m, social commerce platform Moteefe have launched a new and improved platform to help enable entrepreneurs to create additional revenue streams through customised products. London-based startup Moteefe, a social commerce platform that enables entrepreneurs to sell custom clothing and merchandise via social media, has unveiled its new website after recently closin...
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Startup of the Week - Akkroo

by: Startacus Admin ~ 30th August 2017
Whilst it is very easy for a business to measure online marketing activities, it can be a tad more difficult in the offline space - particularly when it comes to things like events. It’s not enough to simply attend a business trade show, event or conference - you have to ensure that it has been worth your while. Unfortunately if you are reliant on traditional methods such as exchanging busi...
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Phrasee - innovation in emails

by: Startacus Admin ~ 27th August 2017
Phrasee - The AI technology that writes better subject lines and email copy than YOU!Artificial intelligence might not have your street smarts, but it thinks quicker than you, is more intelligent than you, and now may be better at writing emails than you, too. That’s if over 95% of recent tests are to be believed. We’re probably in the 5% though... Phrasee uses all sorts of clever stu...
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5 key implications of the General Data Protection Regulation for startups and business marketing

by: Startacus Admin ~ 16th August 2017
The General Data Protection Regulation (GDPR) comes into force in May 2018 and will impact businesses worldwide if they are dealing with personal data relating to EU residents. Elle Hosie, founder and CEO of her own startup Elletrepreneur and expert in data protection laws, summarises some key aspects of the new regulation and how this will affect startups and your business marketing activities.Pr...
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How AI and Chatbots Will Simplify Your Startup Marketing But Destroy Your Customers’ Privacy

by: Startacus Admin ~ 4th August 2017
How AI and Chatbots Will Simplify Your Startup Marketing But Destroy Your Customers’ Privacy - A guest post by Cathy Wassell. We will let Cathy explain all..."Like all startups, you’d like to get more leads for your business. And fast. But how can you get leads without spending a fortune? Well, chatbots might be the answer. Are chatbots being used now? Artificial Intelligence(AI...
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Digital Marketing Tips for Bootstrapping Startups

by: Startacus Admin ~ 30th July 2017
One of the most common misconceptions about the concept of bootstrapping a startup involves the idea that you're supposed to spend as little money as humanly possible during these precarious early days of your organization. While it's true that "saving money" is a number one priority, the fact that this equates to "spend next to nothing" is a myth. Instead, it's about maximizing the value of w...
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What is the Facebook SME Council?

by: Startacus Admin ~ 26th July 2017
Just last week Facebook announced that it’s Facebook SME council initiative was coming to Ireland. This, comes two months after the same initiative was launched in the UK. So what is the Facebook SME council? We took a look: Back at the start of May (2017) UK’s Facebook SME council held its first collaborative meeting with a group of 15 UK SME’s. This article on Real Business ex...
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Mobile app engagement solution Hurree continues to build momentum

by: Startacus Admin ~ 25th July 2017
Hurree is a marketing automation platform, that uses AI & machine learning to help developers and marketers better know their customers through improved mobile app engagement.   As more and more users make the transition from browsing the web to engaging with mobile apps, the need for an integrated app marketing tool becomes increasingly pertinent. According to Think with Google sur...
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Seven Ways To Promote Your Mobile App For Free

by: Startacus Admin ~ 15th July 2017
Ignasi Prat is the CMO at Tappx, accredited as Spain's 6th fastest growing tech startup, and a leading app developers community for monetisation and cross-promotion. Here, Ignasi offers his top recommendations for increasing your app download rates, helping you to stand out in a busy & competitive app marketplace. "Mobile app discovery is one of the toughest tasks facing indie devel...
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What the UK & Ireland edition of Mashable on Snapchat Discover means for digital content & startups

by: Startacus Admin ~ 22nd June 2017
There is now a UK and Ireland edition of Mashable on Snapchat Discover.  So what you may say! And that’s perhaps a fair comment. However any doubts that this is just a pie-in-the-sky collaboration, marketing ploy and clever joint marketing campaign, should be immediately dismissed - this launch could be a further sign that traditional publishing and written digital cont...
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