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Planning a marketing campaign for your business for the year ahead? These tips will help you ensure that it's a success A successful marketing campaign today needs to be done with the relationship at the forefront. It isn’t enough to offer a great product as you also need to really engage with customers.  2020 was all about the local community. We really got to know our neighbours a...
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The lowdown on why market research is so important for your startup and some basic tips on what to do to get it right One of the key stages that every startup must go through is market research. This is an incredibly important process and one which could have an enormous impact on your immediate and long-term success, yet often it is an aspect that is rushed through which could prove to be cos...
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Effective branding should reflect your business and what you're about - this advice and these tips will help you ensure that it does just that Branding is an important part of any business and it’s critical that you get it right, especially when you’re just starting out. The branding you create should be a reflection of your business and depending on what you present will depend on ...
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5 tips on how businesses can successfully set up their website to convert customers to a sale for the all-important upcoming Black Friday With high street stores firmly closed this Black Friday, businesses are set for a digital shopping weekend as their customers move online to find their sales. For many businesses, Black Friday holds an additional pressure this year after the challenges ...
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The lowdown on SenseCheck, a new platform that aims to help B2B SMEs to get marketing feedback from their peers   A new online platform has just been launched aiming to help B2B SMEs to support each other by giving and receiving anonymised, honest feedback on their marketing plans and campaigns. The platform, SenseCheck has been created by former Unilever and Mondelez marketer, ...
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We take a look at some basic tips on how social media has evolved and how small business owners can make it work to their advantage Once upon a time, we used to log into Facebook to see what our friends were up to and communicate in a way that was on a personal level, to keep in touch with each other, share information and celebrate in a way that meant a lot to us. Social media is a huge advanc...
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SME and starting to plan for Black Friday? These tips from Demi Edmunds at TextAnywhere, will help you create an effective customer comms strategy in the lead-up... This year Black Friday is on November 27th and given that many industries have been impacted by the pandemic and lockdown implementations, it’s important businesses capitalise on one of the busiest shopping weekends of...
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Artificial Intelligence is a powerful tool for business owners and marketing - Gez McGuire, serial entrepreneur and digital marketer gives us the lowdown on what AI is, how to use it and its future in business... Whether we realise it or not Artificial Intelligence (AI) is now a major part of our daily experience. Internet giants such as Google, Facebook and Amazon are all AI platforms guiding wh...
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Olga Mirkovic, COO at Videobolt shares five tips to help build a framework that allows you to be more innovative and add creativity in your videos... Regardless of the nature of your business, video has the power to play a significant role in its success. Whether it’s showcasing a recent project on your website, sharing a short sales clip on Instagram, posting about a new job vacancy o...
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