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Starting out in the business world can be tough. No matter what sort of field you’re planning to go into, it’s likely that you will have a wide range of competitors who are fighting for the same custom. For your startup to be a success, you need to know how to attract customers to your business. Using the right marketing strategies can be the determining factor in how much interest you...
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Influencer marketing remains largely unchartered territory for many businesses, so here are some tips for getting it right on the first go. If you have seemingly exhausted all of the obvious marketing strategies for your business, your thoughts could understandably have turned to influencer marketing. Though "influencer marketing" might look like a scarily technical term, the principles of this ...
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Lessons from Goldilocks and the three bears and why in a competitive market place, ‘just right’ doesn’t go far enough! Entrepreneur, Alex Jenkins explains why... Many people argue identifying the gap in the market, or your unique selling point (USP) is the holy grail of business success, while others will stress it is all about drive and determination. To some it’s a ...
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How one startup, TOAD, is using data to help media buyers select the right outdoor advertising for their brands... We’ve written before about startups using technology like beacons and bluetooth and facial recognition and so on for the purposes of advertising. Advertisers have to up their game continually to stay relevant so that their marketing efforts don’t get ignored. People ...
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Engaging with customers could become easier and better than ever before thanks to Welsh based startup, Doopoll. Polls and surveys are not things that many people tend to think about, unless they are going to tell us which Disney princess we are, which a disappointing amount of them do not. However, surveys and polls can be a simple but powerful tool to keep on top of what your customers and ...
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When the time comes to grow your business, it is important that you have the best possible communication technologies available. Being prepared for an increase in internal and external communications will help you stay ahead of the challenges of expansion. Here are four flexible communication solutions, for communication within your business and with your customers and clients, which will help you...
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Carsten Schaefer, founder and CEO of crowdy.ai, shares all on how with new and improved tools, social proof is becoming one of the most potent and easiest methods to turn visitors into paying customers.   The modern marketer has to know and use many tools and techniques to maximize website conversions and increase their sales. Social proof is one of the most effective conversi...
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One of the most important parts of a brand is its logo. Creating a strong logo is essential for the following reasons... When you build a business from the ground up, then you put a lot of heart and soul into it apart from the money itself. Naturally, you want it to be successful and grow as big as possible. However, merely thinking that can’t make a difference. You need to create a plan an...
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No matter what industry your business is in, every company is a slave to a budget, or more likely – multiple budgets. There are budgets for supplies, equipment, staff, and advertising just to name a few, and it is absolutely essential that spending is kept within the budget so as not to negatively affect the bottom line. While some budgets may be easier to stick to than others, there will be...
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The internet is new no more. On the 12th March 2019 the World Wide Web celebrated its third decade. In that time, everything from dedicated finance services to the delivery of floral supplies has been completely and utterly revolutionised. In the wake of this change in the broader market, it is now no longer the case that the internet is an ‘option’, ‘gimmick’, or ‘e...
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