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The "Netflix for images' startup JumpStory, continues to innovate thanks to its $1 million investment Innovation in visual imagery for marketers with the news that JumpStory, an AI-based digital content platform, has released its AI-powered search and success prediction tools in 40 new languages, having secured $1million investment. This in turn is bringing the platform ever closer to its go...
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Whether you're a large or medium-sized business, or you're just starting out and getting to grips with running your own company, the importance of marketing your brand should never be disputed. Simply put, your business will not likely survive without strong marketing and good publicity. After all, a key point of marketing is to reach out to potential clients and get them to invest in your brand a...
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Getting a business up and running is a huge task. So, it is not really surprising that some things get totally forgotten. One of those things is signage. As you will see, it is surprisingly important, so it is something that you definitely need to pay attention to and work to get right. Specialist online retailer mydoorsign sell hundreds of different signs. Here they share these tips: Health and...
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No matter how successful a business is, it may need a new lick of paint to grab the attention of new customers without alienating your old clients. Pushing your old brand back a little bit to get a new brand may be a big step, but it can really help you to expand your image and make you look as though you are jumping into new business ventures. Here are some additional reasons why you should consi...
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The innovative platform Gleanin which helps organisers of trade shows to find, attract and convert new attendees for their events year on year If you’ve ever organised a business expo or a trade show, you’ll know only too well that one of the biggest challenges can be attracting exhibitors and attendees, particularly if your event runs on a regular basis. Effective marketing is vital ...
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Digital marketing grows increasingly complex. As professional marketers race to keep up with algorithm changes and consumer trends, smaller brands and startups can often feel overwhelmed by the need for fast-paced, precise digital marketing that could change at any time. However, if there’s one aspect of online marketing that is only growing in both value and popularity, it's the use of vide...
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When it comes to your business, one of the best ways that you are going to spread your brand is through the internet. That’s why it’s important to have a strong online presence to excite and interest a brand-new audience. You’re no longer appealing to a local crowd. Instead, you’re appealing to a global audience. Here are the main ways you can truly engage your clientele al...
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Here is a comprehensive list of the most committed mistakes that a business can commit when launching a trade show, care of Ryan Farquharson, Co-founder & CEO of ExpoCart, a one-stop-shop marketplace for products and services for exhibitions and events.  A trade show is a lucrative venture that the prominent business entities use to increase market share. Trade shows are r...
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Starting a new business can be exhausting and quite tricky, especially if you have never done something like this before. Of course, once you get your start-up off the ground, you need to keep it going and start making a profit. This can be difficult when there are so many other start-ups competing for the same customers. Luckily, there are some ways that you can make your start-up stand out. Her...
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When it comes to marketing your business, you’re going to have to do much more than simply dress up someone in a fun costume, plop them on a corner, and direct them to your storefront.For people to come see the “Open for Business” sign, there are plenty of other ways you can go about attracting consumers. Marketing is an incredibly vital but difficult process that involves plent...
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