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How you can enhance your startup’s digital marketing

by: Startacus Admin ~ 9th July 2023
Improve your startup's digital marketing and create compelling messages that resonate with your target audience thanks to these tips from Cristina Plamadeala of Toastmasters International. As we know you need to work hard to keep up with the ever-changing digital landscape and digital marketing for your startup. A big influence on my approach to digital marketing has been the book by Simon Sin...
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Can generative AI and SEO co-exist?

by: Startacus Admin ~ 16th May 2023
With the clear shift towards generative AI, Richard Hayes, search director at digital marketing agency Catalyst explores what it means for SEO... As the business community continues to weigh heavily into the pros and cons associated with the latest breakthrough in generative AI, one big question continues to fly largely under the radar – what does the future of automated content mean for ...
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How to Promote Your New Start-Up to Get Maximum Exposure

by: Startacus Admin ~ 25th April 2023
Getting the message out about your new startup is a must. These basic tips on marketing and promo will help you do just that. There is nothing wrong with starting your promotion campaign to get your business name ‘out there’ as soon as possible. Of course, it is wise to have a workable product or service concept in mind and at least in prototype form so that you have something for y...
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The metaverse versus AI – where should you hedge your bets?

by: Startacus Admin ~ 6th April 2023
Thomas Peham, VP of Marketing at enterprise CMS Storyblok, explores the new marketing opportunities afforded by the metaverse and AI and where startups should consider placing their marketing spend. Ever since Mark Zuckerberg announced Meta's rebrand towards the back end of 2021, it would seem it was all that anyone could talk about. Shortly after, of course, Microsoft joined the metaverse p...
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Qudo democratises data-powered marketing with new ‘freemium’ research and activation platform

by: Startacus Admin ~ 14th March 2023
By combining machine-learning with zero-party data, new tool launched by MarTech startup Qudo ends the ‘era of assumption’ for marketers. New entrant to the burgeoning MarTech (marketing technology) sector, Qudo, today announces the launch of its flagship Software-as-a-Service (SaaS) platform. Through its unique data-driven approach, Qudo unlocks consumer insights for marketers...
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App Radar brings the power of Generative AI for app market intelligence

by: Startacus Admin ~ 14th March 2023
Innovative app marketing and analytics startup, App Radar becomes first platform to provide app marketers with Generative AI-powered insights into their own apps and competition. App analytics and marketing company App Radar has launched an OpenAI integration which enables app marketers to stay ahead of the curve with instantaneous and in-depth insight into competitor user feedback t...
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Marketing Tips that Every Startup Business Should Implement Immediately

by: Startacus Admin ~ 21st February 2023
Want to ensure your startup engages with your target audience? These basic marketing tips will help you do just that.  The world of business is in constant flux and change and as a result of this it is critical that any start-up business follow the basic tips and advice for their marketing and engagement with the target audience. Go Digital With the realization that the metaverse is on t...
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New report reveals two-thirds of businesses plan to increase marketing budgets in 2023

by: Startacus Admin ~ 16th February 2023
Digital marketing agency Impression shares study on what 2023's marketing landscape is expected to look like and some tips on how best to distribute marketing budgets. More than two-thirds of businesses will increase their marketing budget this year, with half of those expecting search engine optimisation (SEO) to be their main revenue driver in 2023, according to a new report. Following a sur...
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Make Your Business Impossible to Forget with Engaging Social Content

by: Startacus Admin ~ 10th February 2023
Want to use social media as a more effective marketing tool for your startup? Celia Varet, Digital Impact and Sustainability Director for BT Business shares some tips on how to do just that. As small businesses continue to recover from the effects of COVID-19, SMEs across the UK continue to seek innovative ways to cut costs and combat ongoing challenges. One approach is through new marketing st...
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A Guide for Maximizing the Potential of Your Instagram Profile

by: Startacus Admin ~ 30th January 2023
Want to increase visual engagement for your startup's Instagram account? These tips will help you do just that. With billions of avid Instagram users, millions of snaps are shared daily. The platform's explosive growth reflects a shift from editorial content to imagery. Users expect more content in less time as technology develops and their attention spans shorten. So, what are the top Instagra...
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