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With investment now totalling $2.5m, social commerce platform Moteefe have launched a new and improved platform to help enable entrepreneurs to create additional revenue streams through customised products. London-based startup Moteefe, a social commerce platform that enables entrepreneurs to sell custom clothing and merchandise via social media, has unveiled its new website after recently closin...
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Whilst it is very easy for a business to measure online marketing activities, it can be a tad more difficult in the offline space - particularly when it comes to things like events. It’s not enough to simply attend a business trade show, event or conference - you have to ensure that it has been worth your while. Unfortunately if you are reliant on traditional methods such as exchanging busi...
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Phrasee - The AI technology that writes better subject lines and email copy than YOU!Artificial intelligence might not have your street smarts, but it thinks quicker than you, is more intelligent than you, and now may be better at writing emails than you, too. That’s if over 95% of recent tests are to be believed. We’re probably in the 5% though... Phrasee uses all sorts of clever stu...
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The General Data Protection Regulation (GDPR) comes into force in May 2018 and will impact businesses worldwide if they are dealing with personal data relating to EU residents. Elle Hosie, founder and CEO of her own startup Elletrepreneur and expert in data protection laws, summarises some key aspects of the new regulation and how this will affect startups and your business marketing activities.Pr...
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How AI and Chatbots Will Simplify Your Startup Marketing But Destroy Your Customers’ Privacy - A guest post by Cathy Wassell. We will let Cathy explain all..."Like all startups, you’d like to get more leads for your business. And fast. But how can you get leads without spending a fortune? Well, chatbots might be the answer. Are chatbots being used now? Artificial Intelligence(AI...
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One of the most common misconceptions about the concept of bootstrapping a startup involves the idea that you're supposed to spend as little money as humanly possible during these precarious early days of your organization. While it's true that "saving money" is a number one priority, the fact that this equates to "spend next to nothing" is a myth. Instead, it's about maximizing the value of w...
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Just last week Facebook announced that it’s Facebook SME council initiative was coming to Ireland. This, comes two months after the same initiative was launched in the UK. So what is the Facebook SME council? We took a look: Back at the start of May (2017) UK’s Facebook SME council held its first collaborative meeting with a group of 15 UK SME’s. This article on Real Business ex...
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Hurree is a marketing automation platform, that uses AI & machine learning to help developers and marketers better know their customers through improved mobile app engagement.   As more and more users make the transition from browsing the web to engaging with mobile apps, the need for an integrated app marketing tool becomes increasingly pertinent. According to Think with Google sur...
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Ignasi Prat is the CMO at Tappx, accredited as Spain's 6th fastest growing tech startup, and a leading app developers community for monetisation and cross-promotion. Here, Ignasi offers his top recommendations for increasing your app download rates, helping you to stand out in a busy & competitive app marketplace. "Mobile app discovery is one of the toughest tasks facing indie devel...
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There is now a UK and Ireland edition of Mashable on Snapchat Discover.  So what you may say! And that’s perhaps a fair comment. However any doubts that this is just a pie-in-the-sky collaboration, marketing ploy and clever joint marketing campaign, should be immediately dismissed - this launch could be a further sign that traditional publishing and written digital cont...
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