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The coronavirus pandemic and its effects are realities that took the world by storm. Even as lockdown restrictions are being eased all over the world, some changes have come to stay. The crisis has created long-term effects that have changed the business landscape totally. In view of this, businesses ought to engage pivoting strategies to maintain continued relevance once the pandemic ends. Everyt...
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The MD of event specialists Gazeboshop shares his tips and advice on company branding... Branding is a concept that we are all familiar with, but few of us truly understand how to build and market a successful brand. This relatively rare skill has never been more important. Consumer behaviour has evolved since the COVID-19 epidemic began and the businesses who have managed to maintain their ...
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Nobody wakes up in the morning thinking, ‘ Oh! let me check my spam box today. ‘ The world of the internet is a saturated place and with new brands being introduced to the market each day, it gets increasingly tougher to make it to the inbox of your audience and not land up in the spam box. If you’re wondering why your email marketing strategy isn’t getting the response i...
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  As many businesses consider a return to a post-pandemic office workplace, whilst at the same time consider remote working as a part-time option too, it’s fair to say that a new normal is starting to take shape.  And, perhaps this will mean all aspects of business will be under review, from sales and marketing, customer engagement, stock-management through to human resources and...
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Lockdown could be the perfect time to improve your business. Paul Malone of Tall Paul Marketing suggests these simple steps... Let’s face it; we could face the very real prospect of social distancing measures in some guise being in force for at least another 12 months or until a successful vaccine is found. Now’s the time to do some work on your business and reassert your goals for t...
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The startup that'll help you create a truly memorable customer experience... We have written multiple times in the past that one of the best and simplest ways to connect with your customers and clients, and to make them feel like they are appreciated and valued, is to simply communicate with them. That means, in part, following up any calls, meetings, etc., with a quick thank you note, keeping th...
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The "Netflix for images' startup JumpStory, continues to innovate thanks to its $1 million investment Innovation in visual imagery for marketers with the news that JumpStory, an AI-based digital content platform, has released its AI-powered search and success prediction tools in 40 new languages, having secured $1million investment. This in turn is bringing the platform ever closer to its go...
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Whether you're a large or medium-sized business, or you're just starting out and getting to grips with running your own company, the importance of marketing your brand should never be disputed. Simply put, your business will not likely survive without strong marketing and good publicity. After all, a key point of marketing is to reach out to potential clients and get them to invest in your brand a...
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Getting a business up and running is a huge task. So, it is not really surprising that some things get totally forgotten. One of those things is signage. As you will see, it is surprisingly important, so it is something that you definitely need to pay attention to and work to get right. Specialist online retailer mydoorsign sell hundreds of different signs. Here they share these tips: Health and...
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No matter how successful a business is, it may need a new lick of paint to grab the attention of new customers without alienating your old clients. Pushing your old brand back a little bit to get a new brand may be a big step, but it can really help you to expand your image and make you look as though you are jumping into new business ventures. Here are some additional reasons why you should consi...
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