Search Results

How one startup, TOAD, is using data to help media buyers select the right outdoor advertising for their brands... We’ve written before about startups using technology like beacons and bluetooth and facial recognition and so on for the purposes of advertising. Advertisers have to up their game continually to stay relevant so that their marketing efforts don’t get ignored. People ...
Read Post »

Engaging with customers could become easier and better than ever before thanks to Welsh based startup, Doopoll. Polls and surveys are not things that many people tend to think about, unless they are going to tell us which Disney princess we are, which a disappointing amount of them do not. However, surveys and polls can be a simple but powerful tool to keep on top of what your customers and ...
Read Post »

When the time comes to grow your business, it is important that you have the best possible communication technologies available. Being prepared for an increase in internal and external communications will help you stay ahead of the challenges of expansion. Here are four flexible communication solutions, for communication within your business and with your customers and clients, which will help you...
Read Post »

Carsten Schaefer, founder and CEO of crowdy.ai, shares all on how with new and improved tools, social proof is becoming one of the most potent and easiest methods to turn visitors into paying customers.   The modern marketer has to know and use many tools and techniques to maximize website conversions and increase their sales. Social proof is one of the most effective conversi...
Read Post »

One of the most important parts of a brand is its logo. Creating a strong logo is essential for the following reasons... When you build a business from the ground up, then you put a lot of heart and soul into it apart from the money itself. Naturally, you want it to be successful and grow as big as possible. However, merely thinking that can’t make a difference. You need to create a plan an...
Read Post »

No matter what industry your business is in, every company is a slave to a budget, or more likely – multiple budgets. There are budgets for supplies, equipment, staff, and advertising just to name a few, and it is absolutely essential that spending is kept within the budget so as not to negatively affect the bottom line. While some budgets may be easier to stick to than others, there will be...
Read Post »

The internet is new no more. On the 12th March 2019 the World Wide Web celebrated its third decade. In that time, everything from dedicated finance services to the delivery of floral supplies has been completely and utterly revolutionised. In the wake of this change in the broader market, it is now no longer the case that the internet is an ‘option’, ‘gimmick’, or ‘e...
Read Post »

Filming videos using your mobile phone is easier than it seems. Here are 3 tips from Niamh MacAuley, Video Marketing Manager at Purple Dot Media, to make your video content better... Every day the world watches 1 billion hours of YouTube social video and this is set to grow, making 2019 the year that your business strategy must include video, or you risk becoming invisible online. There&rsq...
Read Post »

Influencer marketing has become a key promotional tool for brands and companies. With this in mind, RDB offer up their do's and don'ts when working with influencers. RDB develops socially driven communications by providing purpose driven brand strategy and creative excellence in the fields of branding, content, social media, mobile, video & motion. Notable clients include Western Union and Gl...
Read Post »

Email newsletters made easy! The French startup, Relike, that has created one of the easiest ways yet to set up and run a newsletter for your brand. Whilst many businesses are pretty experienced when it comes to using newsletters as part of their overall marketing strategy, for others the opposite is true. Creating a newsletter filled with engaging content and which is both on brand and effe...
Read Post »