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Digital DNA acquires leading digital marketing conference Learn Inbound

by: Startacus Admin ~ 11th March 2022
Media, publishing and events company Digital DNA announce acquisition of Learn Inbound, Ireland's leading Inbound Marketing education platform and Conference Series. Digital DNA, a leading media, publishing and events company working in the tech industry has announced the acquisition of Ireland's leading Inbound Marketing education platform and Conference Series, Learn Inbound. Learn Inbound h...
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Odore - the all-in-one Digital Product Sampling Platform

by: Startacus Admin ~ 3rd March 2022
Need to create a product sampling campaign as part of your marketing strategy? London-based startup Odore has created an innovative solution to help you do just that. The ability to create personalised marketing and thereby create a long-term relationship with customers is hampered to varying degrees by data privacy, strong spam email filters, ad blockers, and more. This can result in businesse...
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What Can SEO Do for Your Startup?

by: Startacus Admin ~ 18th February 2022
An overview of just a few of the reasons as to why SEO ought to be high on the agenda for you and your startup For the uninitiated, SEO either sounds like a jiu jitsu move in martial arts or something you don’t want to catch. Fortunately, it’s far more positive and can help your start-up to grow over the long term, rather than flame out in the short term.  Here is why SEO shou...
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The Trends that will impact Influencer Marketing in 2022 and beyond!

by: Startacus Admin ~ 15th February 2022
Our chat with Fran Morelli, the co-founder of VAVA Influence, on the Influencer Market itself and the trends that will impact it during 2022 and the foreseeable! VAVA Influence is an Influencer Marketing Agency – the first of its kind in Northern Ireland - founded in May 2020 by Francesca Morelli and Chloe Henning. VAVA Influence have worked with over 40 clients, over 1000 bloggers, and w...
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How to Use Booklets to Increase Your Brand Awareness

by: Startacus Admin ~ 11th February 2022
The lowdown on using printed booklets to improve brand awareness and as a key element of your marketing strategy. Print is far from dead. In fact, it can deliver better ROI than digital media, when used well. According to the Direct Marketing Association, booklets and leaflets can be used to make as many as 48% of readers aware of a business and influence them in visiting a store or an outlet. ...
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AudioMob - the better way to monetise games

by: Startacus Admin ~ 8th February 2022
AudioMob - the London-based startup using audio ads to enable advertisers to reach their consumers and game developers to monetise their games without interrupting gameplay. Adverts. The bane of any internet-using internet user. Whether we’re browsing websites, reading an e-book, listening to music, or playing mobile games while we wait for the train, we’re constantly bombarded with...
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Mention Me - referral marketing made easy

by: Startacus Admin ~ 8th February 2022
London-based startup Mention Me helps businesses to turn customers into engines for business growth via its innovative Referral Engineering® platform. Pushing your brand to new customers and getting it known and recognised is one of the hardest parts of starting or growing a business. Increasingly common e-commerce businesses that have no physical presence can’t rely on footfall, on p...
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7 Essential Things To Look For When Choosing An SEO Company To Work With

by: Startacus Admin ~ 8th February 2022
Planning to use the services of a dedicated SEO company? Here are a few of the key things you'll need to consider when doing just that. Choosing the right SEO company to help you manage your SEO needs is crucial. SEO is so important to help you get traffic to your website, and there are a lot of factors that go into a successful SEO campaign. Having expert professionals help you navigate the pr...
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5 Tips to help your alcoholic drink Startup succeed

by: Startacus Admin ~ 14th January 2022
Creating an alcoholic drink startup? Richard Horwell from Brand Relations shares advice on how to overcome some of the key challenges when doing just that. If you are thinking of developing and launching a new alcoholic drink, buckle up, you’re in for a long, bumpy ride. You’re also going to need deep pockets. The sale of alcohol is far more restrictive in the UK than anywhere else ...
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Addressable TV: the pros and cons of ads made just for you

by: Startacus Admin ~ 7th January 2022
Considering using Addressable TV as part of your marketing strategy? Here are the advantages and disadvantages of doing just that... Addressable TV is a form of television advertising that is delivered to a specified audience at a household or individual level rather than broadcast to the whole viewing audience of a certain channel. With that said, let us discuss both the advantages and disadv...
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