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Want to gain an edge over your business competitors? Listening to your audience is an absolute must. Owner of a business but facing a stunt in growth? If you are looking for ways to overcome this hurdle and enable your business to thrive, you have come to the right place. In a highly-saturated market, you need to be able to make your business stand out from the competition.  How can you ...
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If you plan on using social media to promote your brand, these simple rules will help, increasing both brand awareness and the number of consumers. The modern world is progressing very quickly. Things that were impossible yesterday already seem everyday and ordinary today. Many things that appeared not so long ago are so firmly included in the life of a modern person that it is already impossib...
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Marketers - want to turn shoppers into customers this Black Friday? Marietta Chatzidiakou, Senior Content Consultant at Digital Ethos shares some tips on how to do just that. Each year, Black Friday marks the day when shoppers frantically descend upon stores in search of exclusive discounts and bargains in the lead-up to Christmas. Originating in the United States, it has since grown into a gl...
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London-based SaaS startup Evorra has created a data marketplace enabling brands and agencies to build and scale their marketing audiences. Third party data is a $200 billion industry, and is the driving force behind all internet marketing. It’s the reason that we look at something on Amazon and then see nothing but ads for that same thing all over Facebook. But as we have seen again and a...
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The lowdown on customer behaviour analysis - what it's all about, the kinds of things that can have an impact on it and how to get it right. Customer behaviour analysis is the perfect place to start if you want to find out about how your customers behave, why they behave that way, and what factors can have an impact on it. This is a lot of information to collate, so this guide has been put tog...
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Thomas Kriebernegg, Managing Director and Co-Founder of app marketing and analytics platform App Radar, shares insights on why startups should adopt a multi-pronged approach to app marketing. Whether your startup’s app is central to your business model to generate revenue or intended mainly for branding reasons, apps have long become a day-to-day standard for businesses and consumers. In ...
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Got a speech or presentation on the horizon? Vaibhav Vadera of Toastmasters International shares some basic tips to help you pick the right story for your audience... As a startup founder you will be giving plenty of presentations and using stories is a great way to illustrate key points and to make them memorable. It only takes a quick Google search to find endless pages describing why humans...
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Want to reach and communicate with your customers wherever they are? WhatsApp SMS can be an effective marketing tool to help you do just that. Text messaging is no longer just a convenient way for friends or partners to chat. It's become a powerful mobile marketing tool for startups and small businesses. Many people today own phones and use them for communication. Since the phone is always in y...
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The lowdown on Athlone-based startup TAPiTAG and its sustainable NFC-enabled solution for connecting, networking and sharing contact details. Most businesspeople are supposed to have a pocketful of business cards to hand out to everyone they meet in order for that person to have something to screw up and throw in the bin when they get home, or shove into their designated business-cards-I&rsquo...
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Attending an event or expo soon? Here are a few ideas for marketing merchandise that can help your startup stand out. Marketing is about more than just the look of your logo and design; it's about brand value. We're not just talking about a "cool" company that's worth something because it’s hip and trendy; we're talking about an entity with measurable ROI. Marketing also doesn't...
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