How to Promote Your New Start-Up to Get Maximum Exposure

by Startacus Admin

Getting the message out about your new startup is a must. These basic tips on marketing and promo will help you do just that.

There is nothing wrong with starting your promotion campaign to get your business name ‘out there’ as soon as possible. Of course, it is wise to have a workable product or service concept in mind and at least in prototype form so that you have something for your target market to connect to, visualize, and preferably desire.

Once you have these, you can then start to focus your attention on how you can get your message across and connect with those potential customers to fill the gap in the market that you are aiming at.

#1 Create a brand

There are many advantages to creating a brand name for your business; it is not that it will just make it memorable. Brand names tend to carry with them ideas of quality, longevity, and trust and inspire customer loyalty. 

However, it takes more than just creating a catchy brand name to fulfill these ideals. You will have to live up to expectations and create strong customer service with excellent user experience to have your customers purchase from you repeatedly. 

#2 Use dedicated marketing strategies 

Once you have a brand name, it will make it easier to market your products or services as the more the brand name is repeated in various forms the further it will reach and the more memorable it will become.

Of course, there are various methods of marketing and reaching potential customers. To present your business more professionally, you should seek the help of experts across as many different platforms as possible. This is because they will know the correct approaches as well as have an idea of what will work in your favor and what most certainly won’t. Agencies like those mentioned on makeuseof.com will help your business grow faster than trying to carry out marketing strategies on your own.

#3 Promote yourself and your business 

It is important not to make your promotions all about your products. For your brand to become memorable and easy for your customers to connect with, you should have a mission as well as provide a face to your business. 

Everyone likes a success story, so tell yours, how your products or services came into being alongside your company’s mission, whether it is eco-friendly, fair trade, or sustainable natural product sourcing without cruelty.

Radio

These stories and promotional tactics are perfect for radio or podcast interviews especially if you open yourself up to the opportunity for the host to ask questions about how the concept came about or more in-depth information about your products or services.

Magazine articles

If you are not so happy with the idea of speaking on air, you can opt for writing magazine or newspaper articles or press releases, but you may have to make sure that they are not at all ‘promotional’ and are more informational to make the print. In some cases, you may find that it is better to approach a journalist as they will be able to write a far more natural and compelling piece than someone that has little or no writing experience. 

 

 

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• #startup
• #branding
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• #marketing
• #tips
• #strategy

Published on: 25th April 2023