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How to Build Your Customer Base

by: Startacus Admin ~ 17th December 2021
Building a strong customer base for your startup is an absolute must. These tips will help you do just that... Every business needs customers; how else do you expect to be successful? Customers are arguably the lifeblood of a business. It is a lot easier for established businesses to find customers; they already have a better brand recognition and a more reliable consumer base. The question is ...
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Four SEO Skills Every Marketer Needs To Know

by: Startacus Admin ~ 6th December 2021
If your startup's marketing strategy is to be effective, developing or brushing up on these SEO skills is an absolute must. The marketing world is one that mesmerises us all, whether we care to admit it or not. Used in businesses big and small, it is certainly a helpful tool in keeping things moving and to help in generating income for companies. As time has progressed, so has the technologica...
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GDPR Email Marketing Consent Examples - The Good, The Bad, and The Ugly

by: Startacus Admin ~ 1st December 2021
Want to ensure your email marketing is fully compliant with GDPR rules? Here is an overview to help keep you right... Over the last couple of years, with an increased social distancing between businesses and their target customers, organisations are relying more than ever on various forms of direct marketing. No wonder why email marketing has become one of the most popular marketing channels, a...
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The Do's and Don’ts of Green Marketing

by: Startacus Admin ~ 25th November 2021
Clare Martin, Director of Blue Cactus Digital and Founder of Confident Tiger, shares her insights into the do's and don’ts of green marketing and how to avoid greenwashing. We've all heard of the term 'greenwashing': the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. This can be detrimental to your bran...
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Underestimating marketing costs can sink Food & Beverage startups

by: Startacus Admin ~ 29th October 2021
Startup in the Food & Beverage sector? Richard Horwell from specialist food & drink marketing and branding company, Brand Relations shares insights on the Sales & Marketing costs you'll need to consider. Many entrepreneurs in the Food & Beverage (F&B) industry make the mistake of thinking they can handle sales and marketing themselves. They simply don’t foresee the cos...
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Search Engine Optimisation: 3 Benefits to Websites

by: Startacus Admin ~ 15th October 2021
SEO should be a vital element of your digital marketing strategy - here's an overview of what it is, why it matters and the potential benefits it can bring If you're a professional marketer or have pursued entrepreneurial ventures, you'll likely have encountered the term search engine optimisation or SEO more than a few times. The reason is that SEO is an integral component of any digital mark...
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Why new businesses need to choose the right social media imagery

by: Startacus Admin ~ 20th September 2021
Emeka Ikechi, Director of Vanity Studios shares his insights on the importance of getting your social media imagery right and a few of the key things you should consider... Social media is important for many new businesses. Whether B2C or B2B, brands find new customers and engage in important conversations primarily via LinkedIn, Facebook, Twitter and Instagram. If you are failing to grow your ...
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6 signs your digital advertising campaigns are underperforming and what to do about it

by: Startacus Admin ~ 14th September 2021
Digital advertising campaign not performing as you'd like? Gez McGuire, AI marketing expert and founder of Lead Accelerator, outlines some of the common issues and how to address them. Pay-per-click is often a victim of its own success. With even the most basic of setups delivering results, marketing managers and agencies can see it as a fit and forget solution. A closer look however, will oft...
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How To Build A Stronger Luxury Brand In 2021

by: Startacus Admin ~ 13th September 2021
Planning to build your business into a luxury brand? These tips will help you do just that... Luxury brands must strive for perfection. Any flaws and a firm’s luxury image can be severely damaged, and few companies will recover from any shortcomings.  Additionally, the demand for luxury is high. A surge in spending was predicted at the start of 2021, and people are keen to break fre...
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Shutterstock Acquires Leading Creative Design Platform PicMonkey

by: Startacus Admin ~ 10th September 2021
  Shutterstock acquires PicMonkey to help expand its offering to small businesses, by providing additional tools to non-professionals to elevate their visual content Leading global creative platform Shutterstock are driving forward with their goal to democratise creativity with the acquisition of PicMonkey, a leading online graphic design and image editing platform that enables creators of...
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