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With the clear shift towards generative AI, Richard Hayes, search director at digital marketing agency Catalyst explores what it means for SEO... As the business community continues to weigh heavily into the pros and cons associated with the latest breakthrough in generative AI, one big question continues to fly largely under the radar – what does the future of automated content mean for ...
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Digital marketing agency Impression shares study on what 2023's marketing landscape is expected to look like and some tips on how best to distribute marketing budgets. More than two-thirds of businesses will increase their marketing budget this year, with half of those expecting search engine optimisation (SEO) to be their main revenue driver in 2023, according to a new report. Following a sur...
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An overview of just a few of the reasons as to why SEO ought to be high on the agenda for you and your startup For the uninitiated, SEO either sounds like a jiu jitsu move in martial arts or something you don’t want to catch. Fortunately, it’s far more positive and can help your start-up to grow over the long term, rather than flame out in the short term.  Here is why SEO shou...
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Planning to use the services of a dedicated SEO company? Here are a few of the key things you'll need to consider when doing just that. Choosing the right SEO company to help you manage your SEO needs is crucial. SEO is so important to help you get traffic to your website, and there are a lot of factors that go into a successful SEO campaign. Having expert professionals help you navigate the pr...
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If your startup's marketing strategy is to be effective, developing or brushing up on these SEO skills is an absolute must. The marketing world is one that mesmerises us all, whether we care to admit it or not. Used in businesses big and small, it is certainly a helpful tool in keeping things moving and to help in generating income for companies. As time has progressed, so has the technologica...
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SEO should be a vital element of your digital marketing strategy - here's an overview of what it is, why it matters and the potential benefits it can bring If you're a professional marketer or have pursued entrepreneurial ventures, you'll likely have encountered the term search engine optimisation or SEO more than a few times. The reason is that SEO is an integral component of any digital mark...
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Want to make your mark on your industry and elevate your business exposure? These tips will help you do just that... Owning a small business can often have you feeling like a little fish in a big pond. It can be a daunting thought to think about how you can gain exposure in competitive industries. How will you make your mark on the industry in comparison to larger competitors. It is no doubt t...
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Creating your dream website is an exciting experience, but it’s also a challenge, as there are many different factors to think about, so you need to make sure that you make the right choices. Website design is important for any business that wants to make an impression. In today’s market, where customers are online more than ever before, thanks to the lockdowns and the increased avai...
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When it comes to your business, one of the best ways that you are going to spread your brand is through the internet. That’s why it’s important to have a strong online presence to excite and interest a brand-new audience. You’re no longer appealing to a local crowd. Instead, you’re appealing to a global audience. Here are the main ways you can truly engage your clientele al...
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Hike is an SEO platform built for startups that allows you to optimise your site and content aimed at saving 75% on annual SEO costs. Search Engine Optimisation - SEO - strikes fear into the hearts of anyone not intimately familiar and comfortable with the processes involved. SEO can be a job all on its own, so it’s fair to say that you are unlikely to have the time to learn it to the degre...
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