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Website Design Tips For Optimising Your Site For Users

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by Startacus Admin

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Creating your dream website is an exciting experience, but it’s also a challenge, as there are many different factors to think about, so you need to make sure that you make the right choices. Website design is important for any business that wants to make an impression. In today’s market, where customers are online more than ever before, thanks to the lockdowns and the increased availability of technology, your organisation needs to focus on it more than ever before. Whether you’re setting up your first website or updating an existing one, we’ve got a list of tips to help you to create the perfect online presence for your business.

Collaborate With Experienced Website Designers

pexels 196644With so many do-it-yourself website design guides out there, it’s easy to think that you can DIY your website design. However, most business owners don’t have the time or technical prowess to create a professional website that will entice potential customers and generate profitable leads. Work with an experienced website design team to ensure that your new site looks perfect and functions correctly.

Think Long-Term

When you’re searching for a website designer, you might think that working with a freelance consultant is the most cost-effective option. However, they might not have the skills required to support you in the long run. Consider working with a full-service SEO and web design agency that can offer you support both now and in the future. You may find that the costs work out a lot better when using one agency compared to multiple services too. To get a feel for the cost involved, you could take a look at WSEO as an example. This Manchester based web design agency also offers SEO and Social Media service options, so you can get all the services you need in one place. And in terms of transparency, clearly outline the rates for each - monthly SEO for instance starts from £299 a month. Transparency in pricing is a good thing, so it can be wise to shop around for one that offers clear pricing. 

Integrate Visual Elements Into Your Site

Written content is essential for conveying information to your website visitors, but huge blocks of text can be offputting. As such, you should use images to break up your text and consider using videos to explain a complicated concept to keep your visitors interested. You could also consider some innovative visual mediums, such as memes, GIFs, animation and more. Work with your website developer and creative experts to make unique visual content that will impress and engage your website users.

Review Your Website Design Annually

pexels 3584994Once you’ve created your website, the hard work is far from over. Now you’ve got to promote it, and make sure that it remains looking and functioning perfectly. If you’ve chosen the right website design agency, then they can help you to make sure that your website continues to function correctly, but you should also review your website at least once a year so that you can check the design and functionality. You can add new features and adjust the design to make sure your website is always cutting-edge and stylish.

Consider A Humourous 404 Page

If you’ve followed the above guidelines, then most of your pages should function correctly, but even the best websites get a 404 error occasionally. When this happens, users might just see a blank page with 404 error plastered all over it. Alternatively, you could create a humorous 404 page that makes visitors laugh and feel like you’ve put thought into the user experience. Check out these examples of some of the best 404 pages on the internet today to get inspiration and create the user experience that your website visitors crave.

Website design can take a lot of time and requires trial and error to find the right approach that works. However, in today’s digital-focused market, a strong web presence and a great website are both essential for any business. Use this guide to get started and create the perfect website for your business.

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Published on: 9th September 2020

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