Website SEO Can Take A Hike
by Startacus Admin
Hike is an SEO platform built for startups that allows you to optimise your site and content aimed at saving 75% on annual SEO costs.
Search Engine Optimisation - SEO - strikes fear into the hearts of anyone not intimately familiar and comfortable with the processes involved.
SEO can be a job all on its own, so it’s fair to say that you are unlikely to have the time to learn it to the degree needed and also get on with the multitude of other things an entrepreneur needs to be doing. Not every startup can afford to hire someone dedicated to only their web presence or fork out for a freelance SEO optimiser. 
So the options are to eat away valuable time learning SEO yourself, do what you can in the knowledge that it won’t be enough, or spend money you can’t afford to have it done for you. Or take option D: Hike.
Hike is, as you might have guessed, an SEO platform. It is built specifically for startups, however, with a startup’s lack of time and money in mind. It is simple to use, intuitive, and will not only help drive more traffic to your business, but will also help you to never run out of fresh ideas for content. They say that using Hike can save you 75% on annual SEO costs.
The layout of Hike is clear and simple to follow. The first step is to choose keywords to optimise your site and content, and Hike will show you search volume and how much 
competition that keyword has, and will prioritise them for you. Hike will help you to build a content strategy too. All you need do is enter a topic and Hike will bring back suggested blog topics, tell you what the competition is writing about, and show you what people are saying on Twitter about that topic. From these ideas and insights, you can simply add whatever you like the look of to your content ‘scrap board’ for later use.
This isn’t a step by step walkthrough for using Hike, of course, so needless to say there are other steps and options and suggested actions for deeper functionality and consistency across your internet presence.
You can keep track of your SEO progress on the dashboard, with insights such as how well individual keywords are doing in bringing in traffic; where people are visiting from, country and city; whether they are coming via their own searches, social media, referral links, etc.; devices; and how well backlinks are doing to bring back traffic.
With the wealth of knowledge and expertise that SEO ideally needs, a platform that allows you to optimise your site and content without going back to school to gain these is ideal. SEO is vital to brand awareness, and we are happy to see an easy to use, inexpensive, startup-focused SEO platform gaining visibility.
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Published on: 12th October 2018
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