Four SEO Skills Every Marketer Needs To Know

by Startacus Admin

If your startup's marketing strategy is to be effective, developing or brushing up on these SEO skills is an absolute must.

The marketing world is one that mesmerises us all, whether we care to admit it or not. Used in businesses big and small, it is certainly a helpful tool in keeping things moving and to help in generating income for companies.

As time has progressed, so has the technological world. In extension, the marketing world has grown and adapted to follow suit. With new and innovative marketing methods cropping up left, right, and centre, there is no doubt this is a skilled profession that takes time to get right.

Previously, getting a job in the marketing sector was much more challenging than in this day and age, but that does not mean there are no specific skills required here. SEO, for example, is a critical element of marketing and is a skill that many overlook when considering a career in this industry.

Suppose you are in the position where you want to embark on a career as a marketer. Whether you are transitioning from a different industry or heading straight into a role fresh from university or college, read on to discover some of the SEO skills you need to know.

Content Creation

Content lives the heart and soul of marketing and is what keeps things running. Without content, there would be nothing to market to your existing and prospective audiences. As a result, there is no doubt this is one of the vital skills that a marketer needs.

This does not mean that you have to be Bob Ross when it comes to painting! Content creation comes in a variety of forms. What’s more, there will be minimal times when you are solely creating all the content for yourself or any clients you are working with. Having an understanding of the different types of content and how best they work will go a long way in your career.

Social Media

Working closely with the previously suggested skill, having an understanding of social media is required in almost every single marketing job in this day and age. Companies use social media platforms as part of their marketing strategies, reaching new audiences and presenting their work in a variety of creative and engaging ways.

Social media platforms can link directly to websites, which has a positive impact on the level of traffic heading to a website. Social media is key to SEO strategies, and you should ensure you have the necessary skills when embarking on a marketing career moving forward.

While a record fifty-three million people active on social media in the UK alone, we recognise there might be some people reading this who believe their endless scrolling makes them qualified. Naturally, spending time on the platforms themselves and learning how they work will contribute towards this skill set, but it is not the be-all and end-all. There are other social media skills relating to SEO that you should make an effort to learn, including the likes of alt text in images and the likes.

In relation to knowing about image and alt tags, this takes us to the following section.

Tags and Coding

This might appear a bit more technical for some people than they would have hoped, but hear us out! While we recognise something like this might be daunting to those who are unsure what this means or how it works, there are plenty of resources and tools to help you navigate this process and learn this skill. Ultimately, it is recommended that anyone embarking on a marketing career has some sort of understanding about tags and coding. There will be instances that you will be required to use them.

Tags are used with a website’s HTML code to collect data and can be added or taken away wherever necessary. Naturally, if you manage a wide number of websites, this can seem like a rather time-consuming task. Still, Google Tag Manager and other software provide individuals like yourself with one place to easily monitor and manage tags.

If you are interested in learning Google Tag Manager and want to know more about how this works in preparation for a marketing career, check out helpful guides created by industry leaders Superb Digital. Breaking down everything you need to know about tags, you can rest assured this is a marketing SEO skill you will have in the bag in no time.

Pay Per Click (PPC)

An acronym we feel confident many reading this are familiar with, PPC is an element of SEO that is used in varying capacities and works similarly. As you might have gathered, the only difference is that these are paid clicks rather than organic.

While you might not want to use this within your own marketing and SEO campaigns, it is worth understanding how it works and other paid options that exist. Being able to differentiate these options while also having them available as an avenue should you need it will set you up for a lengthy and successful career in marketing.

Subscribe to our newsletter

If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.

• #marketing
• #tips
• #digital
• #seo
• #ppc
• #social media

Published on: 6th December 2021