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Want to build a more active community on your social media channels? These tips and strategies will help. Social media platforms are regularly used by businesses, organizations, and institutions to communicate with their target audiences, raise brand recognition, create leads, and boost sales. Brands can efficiently disseminate information about campaigns, fresh initiatives, and novel goods and...
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Digital marketing agency Impression shares study on what 2023's marketing landscape is expected to look like and some tips on how best to distribute marketing budgets. More than two-thirds of businesses will increase their marketing budget this year, with half of those expecting search engine optimisation (SEO) to be their main revenue driver in 2023, according to a new report. Following a sur...
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Want to use social media as a more effective marketing tool for your startup? Celia Varet, Digital Impact and Sustainability Director for BT Business shares some tips on how to do just that. As small businesses continue to recover from the effects of COVID-19, SMEs across the UK continue to seek innovative ways to cut costs and combat ongoing challenges. One approach is through new marketing st...
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Marketers - want to turn shoppers into customers this Black Friday? Marietta Chatzidiakou, Senior Content Consultant at Digital Ethos shares some tips on how to do just that. Each year, Black Friday marks the day when shoppers frantically descend upon stores in search of exclusive discounts and bargains in the lead-up to Christmas. Originating in the United States, it has since grown into a gl...
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If you're considering using digital marketing and social media to grow your small business, these tips will show you how Facebook can help you do just that In the age of technology, social media has the power to drastically impact a business, especially a small business. Social media can make or break a business; however, with the proper research and information, entrepreneurs can find out how ...
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Whether you're a large or medium-sized business, or you're just starting out and getting to grips with running your own company, the importance of marketing your brand should never be disputed. Simply put, your business will not likely survive without strong marketing and good publicity. After all, a key point of marketing is to reach out to potential clients and get them to invest in your brand a...
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Pukket is aiming to create word of mouth on a large scale, by putting a usable, redeemable value on people’s social media impact when they help to spread word of a brand. Content is king. A brand producing meaningful, engaging, interactable content rather than simply advertising at people finds its message reaching further and being taken on more. However, continually producing content is n...
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Local SEO can become, one of, if not the most effective method of marketing your local business. Here's some handy tips, care of digital marketing business, Digital Next. Marketing a local business was once as simple as having clear signage and a listing in the Yellow Pages. In 2018, things are a little more complex, with a number of moving parts playing a role in marketing outcomes. One...
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Having a strong digital marketing plan will help your startup stand out from the crowd. To get you started, here's some useful tips and tricks, from Nicolas Finet, co-founder of sortlist, covering many of the key elements of online marketing."Creating and running a startup is an exciting job, especially in the first few months of business or when you’ve just landed your first investors. But,...
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People love videos; People watch videos, even marketing videos. Unfortunately, many small businesses find video marketing tricky and challenging to achieve any level of success. CISCO found that online videos will make up over 81% of all internet traffic by 2020, so there’s never been a better time to get your small businesses video content production up to scratch and maximise the benefits ...
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