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4 reasons digital marketing could work for you and your business

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by Startacus Admin

Whether you're a large or medium-sized business, or you're just starting out and getting to grips with running your own company, the importance of marketing your brand should never be disputed. Simply put, your business will not likely survive without strong marketing and good publicity. After all, a key point of marketing is to reach out to potential clients and get them to invest in your brand and purchase your products or services. 

You’re probably familiar with the traditional types of marketing: flyers, posters, even TV and radio commercials. While these can be successful and generate interest, the cost alone of these forms of marketing can be difficult for a smaller business to afford. 

That’s where digital marketing comes in. When you take advantage of today’s digitized world and branch out into the world of digital marketing, not only is marketing your business suddenly much more affordable, but you also have the potential to reach more prospective clients and target them specifically. 

Where you decide to do your digital marketing inhouse or use a digital marketing specialisthere are 4 reasons digital marketing could work for you and your business:

Global reach

As mentioned above, a good digital marketing campaign can help you reach potentially thousands of new clients not just here but across the world, helping you become a global brand. A good and user-friendly website is a straightforward digital marketing tool, and of course, it's much more cost-effective than other marketing methods. Also, a video, image or article from your company blog has the potential to be shared across the globe, making it go viral and send even more traffic to your business pages. 

Low cost

If you're a fledgling business just starting out, then the idea of a huge marketing campaign can quickly become a huge drain on your limited funds and resources. You also have no guarantee that these methods will work, making it a huge risk. When you market your business online, you have a much more cost-effective option, for example, small monthly payments to an email marketing provider can have your business sent straight into the inboxes of potential clients. All for a low cost.

The results are easy to follow

Waiting on the results of a traditional marketing campaign could take months. And it's difficult to ascertain if those results are even accurate. With digital marketing, you get straightforward, measurable results that show you what works and what doesn't. You can discover how well your emails have performed, how many people clicked on your ads, how people have landed on your site e.g. through Facebook, Instagram or Google, retention rate and more. Google Analytics is your friend here! 

You can build a brand

While marketing may have moved on, customer trust and loyalty are still earned the same way. When you give your brand a face or when you’re more open with potential clients and existing customers, it builds a sense of trust and transparency, meaning they’re more likely to spend their money with you. When you market your company through social media, you’re creating a more personal relationship with your clients. 

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Published on: 25th January 2020

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