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The Top 3 Tips You Need to Know to Make Your Small Business an Entrepreneurial Success Via Facebook

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by Startacus Admin

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If you're considering using digital marketing and social media to grow your small business, these tips will show you how Facebook can help you do just that

hands-woman-laptop-notebook In the age of technology, social media has the power to drastically impact a business, especially a small business. Social media can make or break a business; however, with the proper research and information, entrepreneurs can find out how they can use social media to their advantage and boost sales and clientele. All forms of social media can be used to a small business owners’ advantage, however, the kind of social media that has the quickest turn around is Facebook.  

If you are a small business owner that is looking to turn to digital marketing and social media to grow your business, Facebook may be able to help you do just that. This post will detail 3 ways that Facebook can help make your small business an entrepreneurial success.

Use Facebook to Your Advantage

Facebook is important for all kinds of businesses, from boutiques in New York City, to restaurant owners and even bankruptcy lawyers in Philadelphia, Facebook can generate traffic to the business and allow people to communicate with the company easier. Facebook makes it easier for the customer to purchase a good or service, as well as receive instant updates about what is new. Do you have a small business that you want to grow via Facebook? Here are some tips to help you.

Allow Customers to Buy Directly From Your Site

pexels-photo-3756345This will make customers' lives easier and will make the shopping/ information seeking experience more enjoyable and efficient for them. If you are a small business that sells goods, allow your customers to buy the goods on Facebook, rather than having to go out of their way to visit your website. Likewise, if you provide a service, such as landscaping or legal advice, allow customers to fill out a contract form right on Facebook. Potential clients will be more inclined to purchase your goods or service if it is easily accessible online. 

To do this, you will need to set up a Facebook catalog/shop, here’s how:

  1. Click the “Add Shop” link/ agree to terms

  2. Add business and payment processing details

  3. You will need to describe what you sell

  4. Next, you can add products to your shop.” You will need to fill out the specific information for each product. You can add as many products as you want and as often as need be

  5. Create collections. This will allow your online shop to be organized and easy to navigate

  6. Pay attention to shop’s settings

  7. Manage your orders. When you receive an order you will get a notification and will be able to review and manage pending and completed orders in the “Publishing Tools” section of your shop. You can also mark when an item has shipped for customer convenience

Use Facebook Live 

pexels-photo-4049992Facebook live is an outstanding way to keep customers engaged and coming back for more. Facebook live allows you to communicate with customers in real time while also giving them information about your products or services. Here are some tips for small business owners and entrepreneurs to keep in mind when hosting a live video:

  • Make sure the appropriate settings are in place so that your live video can be viewed on a desktop as well as a phone. Be sure to make check that you have the appropriate privacy and sharing settings on
  • Plan your Facebook live video ahead of time so that it does not seem haphazardly thrown together last minute
  • Keep introducing yourself and your product throughout the video
  • Engage with comments and talk to viewers
  • Make sure your broadcast is at least 10 minutes
  • Be professional but don’t be afraid to make mistakes and have fun
  • Encourage your viewers to like and share your video

If you make your Facebook live video a weekly occurrence, you will likely gain a following, which will result in more sales/customers, allowing your small business to become an entrepreneurial success.

Join Relevant Groups

pexels-photo-3768894Joining relevant Facebook groups can help you grow a large following for your businesses; thus generating more sales and more profit. Join groups that feature people who will find your business practical. For example, if you own a women’s boutique, join Facebook groups about fashion, style, and lifestyle. Once you join these groups, make it a point to like and comment on posts, while also spending time trying to network with other people in the group. By making yourself more known to people that may have otherwise not heard of you, more people will check out your small business’ Facebook page, and the more likely they will buy your service or product. 

Facebook Can Have an Incredible Impact on Your Small Business

As a small business owner and entrepreneur, you have countless opportunities to expand your clientele with different marketing strategies. Consider utilizing Facebook and other forms of social media as a way to grow your business and to make it even more of a success. If you are unfamiliar with how to use Facebook in terms of business, or you don’t have the time, you should consider working with a digital marketing agency that can help. 

 

Veronica Headshot About the Author

Veronica Baxter is a legal assistant and blogger living and working in the great city of Philadelphia. She frequently works with David Offen, Esq., a busy Philadelphia bankruptcy lawyer.

 


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Published on: 29th October 2020

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