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Startacus recently ran a social media marketing workshop for startups at NI shared creative workspace Eighty81. Part of the workshop focused on creating an overall content strategy - and so to pass on some of this advice, we thought wise to share some valuable tips for all to read.Here we focus specifically on creating your blog content strategy, which will make up a core part of your ov...
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Startacus Self-Starter of the Year 2015 runner up and founder of copywriting agency Making You Content, Kelly Gilmour-Grassam, takes a look at the benefits of outsourcing your content creation instead of tackling it in-house. You’ve heard it all before – content is king. By creating relevant, valuable content on a regular basis, you have a unique opportunity to rise above the com...
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11 Content Marketing Tips for Businesses on a shoestring Last month our friend Sophie Turton, digital and content marketing specialist at creative digital agency Bozboz shared 4 simple and effective ways to turn your customers into brand champions. This month she returns with 11 handy content marketing tips for businesses on a shoestring. Over to Sophie to explain all... Content Marketing is a...
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Our pals over at Vitamin just gave one lucky Startacus member a £5000 website and branding package, covering a new custom website, brand management and even creation (if you needed it) and a subscription to their fantastic Vitamin service.  Now they’re giving our members their two cents on one of our favourite topics 'Why and when your business needs a website'. Over to the exper...
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Clever, witty, insightful, thought-provoking, and intelligent content forms the backbone of many businesses nowadays, and key in ensuring that this valuable commodity delivers the maximum positive impact is social media. Twitter, Facebook, LinkedIn  , and a whole host of other networks have created a potentially colossal global readership for your work; but making sure that your content stan...
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PR. Public Relations. Publicity. For good or for bad* (*not in the main mind you) there is an awful lot to be said for getting a touch of publicity. And as a Startup / Small Business / Creative / self starter (call it what you like) there is great reward for getting some publicity for your business...it’s potentially priceless. However if like us, bootstrapping is one of your favourite o...
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Conceived by young entrepreneur Vincent Dignan in his bedroom, Planet Ivy is a pinch of toilet humour, a bit tongue in cheek, a mix of satire and a dash of poetic excellence and licence. But there's nothing funny about this online platform’s success. Whilst being born with an aim to find the most outrageous and thought-provoking stories on the web, and with a team of young, adventurous jour...
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