The Benefits of Outsourcing Content Creation
by Startacus Admin
Startacus Self-Starter of the Year 2015 runner up and founder of copywriting agency Making You Content, Kelly Gilmour-Grassam, takes a look at the benefits of outsourcing your content creation instead of tackling it in-house.
You’ve heard it all before – content is king. By creating relevant, valuable content on a regular basis, you have a unique opportunity to rise above the competition, as you dominate the search engine rankings, engage with your audience on social media, and ultimately convert web traffic into sales.
In an effort to achieve consistency with your marketing and keep your budget under control, it can be tempting to take care of your copywriting in-house. Perhaps your marketing assistant could write your blog, or maybe you could write your web content.
However, we’re here to explain why you should outsource your content, to save you time and hassle, and ensure that your content marketing hits the mark:
Develop a strategy
It’s easy to take a scattergun approach to copywriting - a newsletter here, a blog post there. But if you really want to see a strong return on investment, it’s essential to develop a strategy, however flexible it may be. In doing so, you can ensure that you’re writing about relevant topics, with keywords used appropriately.
By partnering with a copywriting agency, you can fine-tune a strategy for your content, whether that be the site map for your new website, the keywords you’re going to optimise for SEO, or your blog plan for the next few months, to give your marketing direction.
Stick to it
Many brands embark on a content strategy with good intentions, but soon fall behind on their schedule when other tasks on the 
to-do list take priority. This is understandable – after all, you’ve got better things to do than spend a whole afternoon writing a blog post, or researching topics.
Making someone you can rely on accountable for the implementation of your strategy will ensure that your marketing doesn’t get left behind when the going gets tough – or when your team is snowed under with work. So you can keep bringing in new leads, without losing focus on existing clients or customers.
Avoid pesky typos
The other problem with writing content in-house is that the person allocated the role may not be the strongest writer. Even if they do have a knack for the written word, it’s notoriously hard to edit and proofread your own work.
Typos and poor grammar can undermine your marketing efforts, and reflect badly on your brand. So even if you prefer to write the drafts yourself, working alongside a copywriter will ensure that all content is of the highest standard before it goes live (or to print, we should add, where typos are a much costlier mistake).
Embrace new ideas
It can be hard to see the wood for the trees sometimes when you’re so close to your products and services. Working with someone outside of your organisation can give you much-needed perspective and ideas that will ensure your marketing stays fresh, original and engaging.
Whether you’re struggling to know where to start with your website or brochure, or you’re running out of ideas for your blog, a content agency will be able to generate new ideas, titles and topics that will get your brand out of a rut.
Give content creation the attention it deserves, by outsourcing your copywriting to a freelancer or agency that can take the 
burden off your shoulders. From ad hoc content writing to ongoing agreements, it’s a flexible, cost-effective and innovative way to kickstart your marketing campaign.
About Kelly
*Winner - Young Freelancer of the Year 2015 - IPSE Awards*
*Finalist - Young Entrepreneur of the Year 2015 - Forward Ladies*
*Runner up - Self Starter of the Year 2015 - Startacus*
Follow Kelly on Twitter and find out more about her award-winning copywriting agency Making You Content if you are on the hunt for outsourced content creation.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Bring! is a digital grocery tool that simplifies grocery shopping for you and anyone you are shopping for.
In a bid to help brands during the current pandemic, the GreenJinn grocery app makes some rapid changes to its service
Coronavirus & furloughing employees. Nichola Hailes of Payfit looks to answer some of the most frequently asked questions about the job retention scheme.
For startups entering the food industry, here's why accurate labelling on ready-to-eat food products is important.
Whether you’re looking to create a frugal startup, or it’s already up and running, here are 4 tips to reduce costs while keeping the work environment pleasant.
The Belfast-based startup that provides a fully managed 24/7 Software-as-a-Service (SaaS) for securely storing and sharing assets, packages and containers.
The insolvency technology startup secures funding to help support the UK's most vulnerable consumers to avoid bankruptcy
Darren Hockley, MD of Delta International on how millennials may be helping businesses face the current COVID-19 pandemic
The innovative startup that's enabling businesses to connect with their customers via personalised handwritten communication
The lowdown on the Estonian startup that has created a multiplayer game to help kids practice math facts in a fun way...
Published on: 1st March 2016
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Cerebreon the Irish deep learning startup raises £1.5m in seed funding 31st Mar 2020 The insolvency technology startup secures funding to help support the UK's most vulnerable consumers to avoid bankruptcy
- Chivas Venture divides this year's $1m Venture Fund between 26 global Startups 23rd Mar 2020 In response to the COVID-19 pandemic, Chivas Divides its $1m No-Strings Venture Fund Between 26 Startups
- The open-source design of emergency ventilators for COVID-19 patients 20th Mar 2020 World Wide Community of over 500 designers engineers & medics finalising prototypes for safe scalable manufacture & rapid field deployment..
- Positive-ish reaction from small business and startup community to UK Chancellor’s Corona budget 11th Mar 2020 New UK Chancellor Rishi Sunak just delivered his first UK Budget. We took a look at first reactions from small business and startup leaders.
