You’ve heard it all before – content is king. By creating relevant, valuable content on a regular basis, you have a unique opportunity to rise above the competition, as you dominate the search engine rankings, engage with your audience on social media, and ultimately convert web traffic into sales.
In an effort to achieve consistency with your marketing and keep your budget under control, it can be tempting to take care of your copywriting in-house. Perhaps your marketing assistant could write your blog, or maybe you could write your web content.
However, we’re here to explain why you should outsource your content, to save you time and hassle, and ensure that your content marketing hits the mark:
Develop a strategy
It’s easy to take a scattergun approach to copywriting - a newsletter here, a blog post there. But if you really want to see a strong return on investment, it’s essential to develop a strategy, however flexible it may be. In doing so, you can ensure that you’re writing about relevant topics, with keywords used appropriately.
By partnering with a copywriting agency, you can fine-tune a strategy for your content, whether that be the site map for your new website, the keywords you’re going to optimise for SEO, or your blog plan for the next few months, to give your marketing direction.
Stick to it
Many brands embark on a content strategy with good intentions, but soon fall behind on their schedule when other tasks on the to-do list take priority. This is understandable – after all, you’ve got better things to do than spend a whole afternoon writing a blog post, or researching topics.
Making someone you can rely on accountable for the implementation of your strategy will ensure that your marketing doesn’t get left behind when the going gets tough – or when your team is snowed under with work. So you can keep bringing in new leads, without losing focus on existing clients or customers.
Avoid pesky typos
The other problem with writing content in-house is that the person allocated the role may not be the strongest writer. Even if they do have a knack for the written word, it’s notoriously hard to edit and proofread your own work.
Typos and poor grammar can undermine your marketing efforts, and reflect badly on your brand. So even if you prefer to write the drafts yourself, working alongside a copywriter will ensure that all content is of the highest standard before it goes live (or to print, we should add, where typos are a much costlier mistake).
Embrace new ideas
It can be hard to see the wood for the trees sometimes when you’re so close to your products and services. Working with someone outside of your organisation can give you much-needed perspective and ideas that will ensure your marketing stays fresh, original and engaging.
Whether you’re struggling to know where to start with your website or brochure, or you’re running out of ideas for your blog, a content agency will be able to generate new ideas, titles and topics that will get your brand out of a rut.
Give content creation the attention it deserves, by outsourcing your copywriting to a freelancer or agency that can take the burden off your shoulders. From ad hoc content writing to ongoing agreements, it’s a flexible, cost-effective and innovative way to kickstart your marketing campaign.
*Winner - Young Freelancer of the Year 2015 - IPSE Awards* *Finalist - Young Entrepreneur of the Year 2015 - Forward Ladies* *Runner up - Self Starter of the Year 2015 - Startacus*
Follow Kelly on Twitter and find out more about her award-winning copywriting agency Making You Contentif you are on the hunt for outsourced content creation.