Tips

When it comes to marketing your business, you’re going to have to do much more than simply dress up someone in a fun costume, plop them on a corner, and direct them to your storefront.For people to come see the “Open for Business” sign, there are plenty of other ways you can go about attracting consumers. Marketing is an incredibly vital but difficult process that involves plent...
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Starting out in the business world can be tough. No matter what sort of field you’re planning to go into, it’s likely that you will have a wide range of competitors who are fighting for the same custom. For your startup to be a success, you need to know how to attract customers to your business. Using the right marketing strategies can be the determining factor in how much interest you...
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When meeting an investor for the first time, you should know how to prepare for an angel investor meeting. From coming up with an investor meeting checklist to actually talking to potential investors, here are some handy tips from Jimmy Maysa of Top-Mom.com, to assist you with this. The meeting has been set, let the duel begin. This is the appropriate mindset to have but not necessarily with...
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in today’s digital world with a “switched on” work culture, it often means that, as a result, sleep is compromised. Sleep is something that everyone loves and needs, however, when people experience lack of or poor quality sleep, they all too easy brush off the problem and hope for the best the next time they doze off. Of course, everyone knows you can feel a little grumpy after ...
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The term ‘crowdfunding’ only took off a few years ago, and now it’s a word being thrown around in many circles involving entrepreneurs and startups. While we may hear it banded around a lot, most people don’t actually understand what it means. In this article will look at what you should know about crowdfunding and whether you should be using it for your startup. What is cr...
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The life of a small business can sometimes be tricky. You have to battle to build an organisation from the ground up. So when you finally work your way up to the gold standard, and you have your very own offices, you’re going to want to make sure they’re protected. That’s basic stuff, really.  It’s for that reason that every small business owner should consider havi...
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The world of corporate responsibility is not always an enjoyable one. People find that they start a position with some of the best intentions possible, and they wind up becoming disillusioned with their role and want to find a new one. For a lot of these individuals, becoming a startup is often the best choice. Read on to discover five different reasons why you should get out of the “rat ra...
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Influencer marketing remains largely unchartered territory for many businesses, so here are some tips for getting it right on the first go. If you have seemingly exhausted all of the obvious marketing strategies for your business, your thoughts could understandably have turned to influencer marketing. Though "influencer marketing" might look like a scarily technical term, the principles of this ...
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Lessons from Goldilocks and the three bears and why in a competitive market place, ‘just right’ doesn’t go far enough! Entrepreneur, Alex Jenkins explains why... Many people argue identifying the gap in the market, or your unique selling point (USP) is the holy grail of business success, while others will stress it is all about drive and determination. To some it’s a ...
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Common costly mistakes when hiring a team. Use this UK focused advice, care of Simon Gilmour, Employment Law Partner for Harper James Solicitors, to help avoid high hiring costs, low workplace morale and mistakes which could have you constantly recruiting. Starting a business means putting together a crack team to help you achieve your dream – but making mistakes with who you hire, how...
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Research has demonstrated how productivity can be positively impacted by employee engagement and workplace culture. Jonathan Richards, CEO and co-founder at Breathe, explains... Productivity in the UK has been falling for more than a decade. According to the Office of National Statistics, it currently takes the country about 10 years to deliver the same level of growth it would once have achieved...
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Worried about your online reputation? Here are 10 tips for assessing the quality or otherwise of your own online profile, care of Charlie Terry, CEO of CEEK Marketing. You may have read in the news how Angry 'Game of Thrones' fans 'Google-bombed' the show's creators so that their photo now shows up when you search for 'bad writers'  A "Game of Thrones" Reddit channel named /r/Free...
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