5 Reasons Why Marketing is Important for Your Startup Company

by Startacus Admin
Starting out in the business world can be tough. No matter what sort of field you’re planning to go into, it’s likely that you will have a wide range of competitors who are fighting for the same custom. For your startup to be a success, you need to know how to attract customers to your business. Using the right marketing strategies can be the determining factor in how much interest you receive.
With that in mind, here are five reasons why marketing is important for your startup company.
Effective Way of Engaging Customers
Keeping in contact with your customers is crucial as a business. Understanding your target audience will enable you to know what they like and dislike, helping you to come up with products that are relevant and of interest. Marketing is used as a tool to keep the conversation going, so engaging your customers is important. As a way to reach out to customers, you may want to consider setting up your own Facebook business page.
Builds Reputation
The life span of your business will reflect on how reputable you are. Word of mouth is everything, so if you deliver poor service to customers, they will likely leave negative reviews and feedback about your brand, which can have devastating consequences. Most marketing activities are used to build the brand equity of a business, so as long as you meet the expectations of your customers, you should begin to build a positive reputation. Customers need to trust your services, so using effective branding, communication, and PR strategies can help make sure that your business’s reputation is intact.
Builds a Relationship Between a Business and Customer
It’s important for businesses to have a relationship built on trust and understanding with their consumers. Marketing research segments should focus on consumer behaviour, psychographics, and demographics. Using segmentation can help a business meet the wants and needs of its customers, with the main goal being to gain their trust. Once customers are loyal to your brand, they are likely to purchase more products from you.
Used to Inform Customers
Understandably, marketing is used to let your customers know about the types of products and services you have available. Through a marketing campaign, customers can get to know what makes your business unique, and why they should purchase products from yourselves over competitors. With stiff competition to work against, coming up with a marketing strategy that’s effective, relevant, and eye-catching is essential.
Boosts Sales
Once a product has been used in a marketing campaign, this will increase the likelihood of customers buying it. Once customers are happy with your products and services, they will instantly be the ones who fly the flag for your company, without you even realising. Marketing is primarily used to boost sales, helping to keep a business running smoothly and successfully.
Seek Help...
If you aren’t sure where to start with your marketing campaign, you may be interested collaborting with a marketing company who can help bring your ideas to fruition. Marketing companies can offer a tailored approach, specialising in marketing strategies, SEO, social media, and website design so you’d be covered in every area.
You can also find some really helpful marketing guides online which will teach you the basics that you need to know initially.
How you market your company will determine if the enterprise has been a success or not. Using the right marketing strategy can help to create and maintain demand, build a business’s reputation, help you stand out from the crowd, and boost sales.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Got a business in the manufacturing sector? These tips on how you can reduce energy costs while being more sustainable are well worth a read...

Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.

Nassia Skoulikariti, Director of IoT Programmes, Mobile Ecosystem Forum shares some insights on how IoT is having a significant impact on all our lives.

Roger James Hamilton, Founder and CEO of Genius Group, a world-leading entrepreneur Edtech and education group, discusses how introducing a globalized curriculum will help better prepare students.

SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.

41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.

Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.

Thingtrax Secures £4.3M to Empower Manufacturers to Build the Factories of the Future

A measure of inflation relief for small firms sees transport costs fall but service price increases remain elevated

Bedfordshire-based HR tech startup HR DataHub has built a range of tools for HR departments
Published on: 17th September 2019
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- SureIn Secures €4M to Close the SMB Insurance Gap 15th Aug 2023 Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.
- SuperFi raises $1M pre-seed funding round 28th Jul 2023 SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.
- Startups rely on AI & sustainability for new partnerships 27th Jul 2023 41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.
- Another Round closes £300k Seed round to revolutionise personal training 21st Jul 2023 Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.