Tips

Want to increase visual engagement for your startup's Instagram account? These tips will help you do just that. With billions of avid Instagram users, millions of snaps are shared daily. The platform's explosive growth reflects a shift from editorial content to imagery. Users expect more content in less time as technology develops and their attention spans shorten. So, what are the top Instagra...
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Want to gain an edge over your business competitors? Listening to your audience is an absolute must. Owner of a business but facing a stunt in growth? If you are looking for ways to overcome this hurdle and enable your business to thrive, you have come to the right place. In a highly-saturated market, you need to be able to make your business stand out from the competition.  How can you ...
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If you plan on using social media to promote your brand, these simple rules will help, increasing both brand awareness and the number of consumers. The modern world is progressing very quickly. Things that were impossible yesterday already seem everyday and ordinary today. Many things that appeared not so long ago are so firmly included in the life of a modern person that it is already impossib...
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Small businesses to strengthen their cyber security practices now. Chris Pottrell, founder and MD of IT support services provider Nebula shares some guidelines on doing just that. As Uber becomes the latest victim in a series of high-profile cyber-attacks this year, leading IT expert Nebula is reminding startups and SMEs of the ever-growing cyber risk and the importance of increasing cyber def...
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Marketers - want to turn shoppers into customers this Black Friday? Marietta Chatzidiakou, Senior Content Consultant at Digital Ethos shares some tips on how to do just that. Each year, Black Friday marks the day when shoppers frantically descend upon stores in search of exclusive discounts and bargains in the lead-up to Christmas. Originating in the United States, it has since grown into a gl...
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Getting customers for your new business is key to its success. These basic tips will help you help you build that all-important customer base. Arguably the most important aspect of any business’s success is its customer base. If you cannot attract customers to your business, you are going to have a very difficult time staying operational. Instead of waiting for customers to just stumble u...
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The lowdown on customer behaviour analysis - what it's all about, the kinds of things that can have an impact on it and how to get it right. Customer behaviour analysis is the perfect place to start if you want to find out about how your customers behave, why they behave that way, and what factors can have an impact on it. This is a lot of information to collate, so this guide has been put tog...
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Got a speech or presentation on the horizon? Vaibhav Vadera of Toastmasters International shares some basic tips to help you pick the right story for your audience... As a startup founder you will be giving plenty of presentations and using stories is a great way to illustrate key points and to make them memorable. It only takes a quick Google search to find endless pages describing why humans...
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Erika Eliasson-Norris, Founder and CEO of Beyond Governance shares insights on why investing in governance from the off is so important... Being a startup CEO is tough, you’re balancing driving the business forward with the operations, HR, finance, legal and administrative aspects of running a business. There are so many demands on your time. Now, we’re often asked, what is the roo...
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Fin Cope, CEO and Co-Founder of environmentally conscious marketplace GoEthical shares insights on the signs of greenwashing he looks out for to help avoid contributing to environmental harm. Defined as when a company or organisation spends more time and money on marketing themselves as being sustainable than on actually minimising their environmental impact, greenwashing is the...
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Andrea Szell, Founder of Spare Desk shares some insights on the positive impact that sharing a workspace can have on our mental health. Remote working increased tenfold due to the recent pandemic. It was already on the rise, but quickly sped up when COVID-19 hit, and for many employees it was a big adjustment. Some love it and couldn’t dream of returning to the office full time. However, ...
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Startup or small business owner? Here's an overview of why compliance matters and how you can start implementing it into your business model. For a small business to succeed and survive past the dreaded five-year mark, business owners must do everything they can to ensure each piece works optimally.  If one part is underperforming, it can bring the whole business down. Like an otherwise w...
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