Tips

Marketers - want to turn shoppers into customers this Black Friday? Marietta Chatzidiakou, Senior Content Consultant at Digital Ethos shares some tips on how to do just that. Each year, Black Friday marks the day when shoppers frantically descend upon stores in search of exclusive discounts and bargains in the lead-up to Christmas. Originating in the United States, it has since grown into a gl...
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Getting customers for your new business is key to its success. These basic tips will help you help you build that all-important customer base. Arguably the most important aspect of any business’s success is its customer base. If you cannot attract customers to your business, you are going to have a very difficult time staying operational. Instead of waiting for customers to just stumble u...
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The lowdown on customer behaviour analysis - what it's all about, the kinds of things that can have an impact on it and how to get it right. Customer behaviour analysis is the perfect place to start if you want to find out about how your customers behave, why they behave that way, and what factors can have an impact on it. This is a lot of information to collate, so this guide has been put tog...
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Got a speech or presentation on the horizon? Vaibhav Vadera of Toastmasters International shares some basic tips to help you pick the right story for your audience... As a startup founder you will be giving plenty of presentations and using stories is a great way to illustrate key points and to make them memorable. It only takes a quick Google search to find endless pages describing why humans...
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Erika Eliasson-Norris, Founder and CEO of Beyond Governance shares insights on why investing in governance from the off is so important... Being a startup CEO is tough, you’re balancing driving the business forward with the operations, HR, finance, legal and administrative aspects of running a business. There are so many demands on your time. Now, we’re often asked, what is the roo...
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Fin Cope, CEO and Co-Founder of environmentally conscious marketplace GoEthical shares insights on the signs of greenwashing he looks out for to help avoid contributing to environmental harm. Defined as when a company or organisation spends more time and money on marketing themselves as being sustainable than on actually minimising their environmental impact, greenwashing is the...
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Andrea Szell, Founder of Spare Desk shares some insights on the positive impact that sharing a workspace can have on our mental health. Remote working increased tenfold due to the recent pandemic. It was already on the rise, but quickly sped up when COVID-19 hit, and for many employees it was a big adjustment. Some love it and couldn’t dream of returning to the office full time. However, ...
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Startup or small business owner? Here's an overview of why compliance matters and how you can start implementing it into your business model. For a small business to succeed and survive past the dreaded five-year mark, business owners must do everything they can to ensure each piece works optimally.  If one part is underperforming, it can bring the whole business down. Like an otherwise w...
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Want to revamp or improve your business? Here are some tips on how helping your staff to improve their knowledge and skills can be one of the best ways to do just that. The workplace is changing rapidly, and the skills needed to succeed in today’s fast-paced business world are changing along with it. Upscaling the skills of your employees is the key to revamping your business and making i...
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Running a business can often bring challenges and uncertainty - these basic tips will help you handle just that. As a business leader, you will inevitably have some uncertainty that you and the business will have to work through. There can be various factors that can affect the business, so you should do all that you can to protect against uncertainty. This article will go over how you can do t...
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Honing your leadership skills is a must if you're a startup founder. Pamela Odukoya from Toastmasters International shares some tips to help you do just that. As a startup founder you are putting yourself into a leadership role from day one.  What style of leadership will you adopt to set the tone for your new venture?  My leadership career has covered seventeen years to date. I view...
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Getting up to speed with all that entrepreneurship entails is a must. These tips outline some of the best ways of doing just that. If you’re thinking of launching your own start-up and venturing into the world of business, there are a number of ways to help make sure you’re ready to take on the journey. Equipping yourself with knowledge of business ownership and how to be an entrepr...
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