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According to a study recently carried out by the advocacy group Volteface, it has been revealed that social media platforms are frequently being used in order to advertise illicit drugs. Unfortunately, the same research has concluded that advertisements for illegal drugs is being promoted to young people and even children. How many people have seen the adverts for illicit drugs? The report has ...
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There is now a UK and Ireland edition of Mashable on Snapchat Discover.  So what you may say! And that’s perhaps a fair comment. However any doubts that this is just a pie-in-the-sky collaboration, marketing ploy and clever joint marketing campaign, should be immediately dismissed - this launch could be a further sign that traditional publishing and written digital cont...
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Encouraging Customer Engagement Online The online world is no longer an entity separate from the offline world. Even the most enlightened of Buddhist monks probably sneaks a peak at his smartphone every now and then (the Dalai Lama is on social media, after all). Businesses in particular, need to get with the times and adopt a serious online presence if they want to reach their full potential aud...
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Tips for Getting Started with Snapchat for Business We’ve discussed how businesses like Audi and the World Wildlife Fund have used Snapchat to great advantage, and given you ideas for how you can do the same. But before you launch into campaigns and start sending pictures and videos all over the place, there are some basics you might want to consider. First, here are a handful of random fa...
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Snapchat for Business – Making the Most of 10 Seconds Snapchat launched in 2011 and has continued to grow and evolve ever since. An increasingly popular mobile app, Snapchat allows users to send videos and pictures (‘snaps’), often with a caption, graphic, or personalised doodle over them. It is used mostly as a messaging app since, after all, a picture paints a thousand words. ...
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