What the UK & Ireland edition of Mashable on Snapchat Discover means for digital content & startups
by Startacus Admin
There is now a UK and Ireland edition of Mashable on Snapchat Discover.
So what you may say! And that’s perhaps a fair comment.
However any doubts that this is just a pie-in-the-sky collaboration, marketing ploy and clever joint marketing campaign, should be immediately dismissed - this launch could 
be a further sign that traditional publishing and written digital content is under threat - words perhaps just don’t cut it any more.
The Snapchat / Snap and Mashable collaboration is a partnership that has been in testing for two years. In launching a full edition of Mashable on Snapchat discover, we have to ask what this might mean for digital content and more specifically how startups use digital content to reach relevant audiences.
This article on Campaign goes some way to explaining the rationale behind Mashable’s Snapchat edition.
"As one of Snapchat Discover's top performers worldwide, we're very interested in building local audiences," Gregory Gittrich, Chief Content Officer of Mashable is quoted as saying.
"There are ten million daily Snapchatters in the UK and they represent a young, influential and very hard to reach audience."
Hard-to-reach is obviously the key here. Young people do not necessarily read content - they view it.
So whilst you may counter this by saying that the target customer demographic for your business is not necessarily young people, it’s important to remember that those young people will become older and their viewing and reading habits may not change. If, however your target audience actually is young adults and perhaps folk in their early to late 20’s, using sites like Snapchat, Facebook and Instagram is evidently already very important for that all important reach and influence.
Every business and startup that uses digital content to reach audience (and that is surely most businesses) will need to consider how they can adapt their marketing strategies to become more snappy, and certainly video and camera friendly.
Not only is this a further minor pivot for Snapchat, but it’s also a sign that the future of digital content is visually focused. And with approx. 350 odd words written we will leave it at that - enough said!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Bubblebum has had its flagship product named as one of the Most Innovative and Most Attractive at the Child Baby & Maternity Expo in China.
Influencer marketing remains largely unchartered territory for many businesses, so here are some tips for getting it right on the first go.
Step forward Raise Accelerator, Northern Ireland's first privately-run startup accelerator. We chatted to three founders from their first cohort.
Rich Maaghul, CEO of ODEM.io explores the future of education and how disruption will transform the way that we learn...
The app that helps you achieve your goal body with easy to follow workouts for the gym or home.
The ethical rewards app Koin Rewards, reimagining loyalty through responsible shopping and tokenisation.
Lessons from Goldilocks and the three bears and why in a competitive market place just-right doesn’t go far enough
Common costly mistakes when hiring a team. Use this advice to help avoid high hiring costs, low workplace morale and mistakes.
Productivity can be positively impacted by employee engagement and workplace culture. Jonathan Richards, CEO and co-founder at Breathe, explains...
The startup that's motivating older people and people with dementia to be physically active...
Published on: 22nd June 2017
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- IAG’s Hangar 51 takes flight with latest innovation programme 31st Jul 2019 The latest Hangar 51 innovation programme is on the hunt for tech startups with a broad range of aviation industry solutions.
- 10 FMCG startups selected for first Seedrs accelerator 24th Jul 2019 10 FMCG startups selected for the 1st Seedrs FMCG accelerator, which aims to help FMCG startups raise capital on the platform
- Startup Leadership Program invites applications for its 9th London cohort 12th Jul 2019 The Startup Leadership Program continues to grow, inviting applications for its 9th London cohort to join the six-month program.
- Latest Zinc Company Builder Programme to transform the quality of later life 9th Jul 2019 Do you want to build a new purpose-driven startup with support from a world-class network of experts?
