What the UK & Ireland edition of Mashable on Snapchat Discover means for digital content & startups
by Startacus Admin
There is now a UK and Ireland edition of Mashable on Snapchat Discover.
So what you may say! And that’s perhaps a fair comment.
However any doubts that this is just a pie-in-the-sky collaboration, marketing ploy and clever joint marketing campaign, should be immediately dismissed - this launch could 
be a further sign that traditional publishing and written digital content is under threat - words perhaps just don’t cut it any more.
The Snapchat / Snap and Mashable collaboration is a partnership that has been in testing for two years. In launching a full edition of Mashable on Snapchat discover, we have to ask what this might mean for digital content and more specifically how startups use digital content to reach relevant audiences.
This article on Campaign goes some way to explaining the rationale behind Mashable’s Snapchat edition.
"As one of Snapchat Discover's top performers worldwide, we're very interested in building local audiences," Gregory Gittrich, Chief Content Officer of Mashable is quoted as saying.
"There are ten million daily Snapchatters in the UK and they represent a young, influential and very hard to reach audience."
Hard-to-reach is obviously the key here. Young people do not necessarily read content - they view it.
So whilst you may counter this by saying that the target customer demographic for your business is not necessarily young people, it’s important to remember that those young people will become older and their viewing and reading habits may not change. If, however your target audience actually is young adults and perhaps folk in their early to late 20’s, using sites like Snapchat, Facebook and Instagram is evidently already very important for that all important reach and influence.
Every business and startup that uses digital content to reach audience (and that is surely most businesses) will need to consider how they can adapt their marketing strategies to become more snappy, and certainly video and camera friendly.
Not only is this a further minor pivot for Snapchat, but it’s also a sign that the future of digital content is visually focused. And with approx. 350 odd words written we will leave it at that - enough said!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Tobin Capital continues to expand its portfolio by investing in pop-up marketplace Sook, the startup on a mission to revolutionise the high street.
Sodexo and L Marks open call for applications from innovative startups and scaleups to join their inaugural Sodexo Healthcare and Seniors Accelerator.
The lowdown on FuturePlus, the startup that's on a mission to make sustainability accessible, achievable and affordable for all businesses.
.jpg)
John McLachlan, author and co-founder of Monkey Puzzle Training & Consultancy examines the differences between action-oriented and reflective leaders and which approach is best.
The fitness app that's not just about physical fitness; GoJoe helps employers to engage, motivate and connect their people across all pillars of wellbeing.
Now in its fifth year, North West England water firm United Utilities opens call for Innovation Lab, its pioneering ideas incubation programme.
Not-for-profit OneTech has spunout from Capital Enterprise to expand its offering and continue its mission of creating a more equitable, diverse and supported startup ecosystem.
London-based startup Deep Render tackles the internet’s data and bandwidth challenges via its innovative AI-powered file compression technology.
The lowdown on Dublin-based startup and NUI Maynooth spin-out Neuromod Devices and its innovative evidence-based bimodal neuromodulation treatment for chronic tinnitus.
.jpg)
With the clear shift towards generative AI, Richard Hayes, search director at digital marketing agency Catalyst explores what it means for SEO...
Published on: 22nd June 2017
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Startup Sook Receives Investment from Tobin Capital 24th May 2023 Tobin Capital continues to expand its portfolio by investing in pop-up marketplace Sook, the startup on a mission to revolutionise the high street.
- L Marks Seeking Startups and Scaleups for Sodexo Healthcare and Seniors Accelerator 23rd May 2023 Sodexo and L Marks open call for applications from innovative startups and scaleups to join their inaugural Sodexo Healthcare and Seniors Accelerator.
- United Utilities Innovation Lab launches call-out for innovative ideas for fifth programme 18th May 2023 Now in its fifth year, North West England water firm United Utilities opens call for Innovation Lab, its pioneering ideas incubation programme.
- OneTech Spins Out from Capital Enterprise to Support Underserved Communities in Tech Across the UK 18th May 2023 Not-for-profit OneTech has spunout from Capital Enterprise to expand its offering and continue its mission of creating a more equitable, diverse and supported startup ecosystem.
