Social media is used as a platform for drugs, Volteface study reveals
by Startacus Admin
According to a study recently carried out by the advocacy group Volteface, it has been revealed that social media platforms are frequently being used in order to advertise illicit drugs.
Unfortunately, the same research has concluded that advertisements for illegal drugs is being promoted to young people and even children.
How many people have seen the adverts for illicit drugs?
The report has found out that on average one in four young people have seen drug adverts on social media sites. 
The poll involved over 2,006 16-24-year-olds across the country, which was nationally representative and conducted by Survation. The study involved asking the participants questions regarding drug adverts on social media platforms.
Potentially worrying is also the fact that the Volteface study has revealed that nearly half of under 18s who were questioned in the survey were not worried about illegal drug ads appearing on their social media.
Which platforms involved the most adverts for drugs?
In the study, those who participated were asked which platforms they saw advertisements by drug dealers. They revealed that most ads for substances were from Snapchat, Instagram and Facebook.
For example, 56% of those who said they had witnessed drugs for sale on social media said they saw them on Snapchat, whilst 55% said they saw drug ads on Instagram and 47% on Facebook.
A spokesman from ZAK Agency, an independent creative agency generating big brand ideas that engage under 30s, commented:
“Digital marketers are able to find ways around the strict marketing guidelines and still 
promote illegal products and substances – meanwhile some legitimate products struggle to get approved in the first place.’
‘It is certainly a call for social media giants to get even stricter with what they advertise and for consumers to report anything suspicious whenever they can.”
What drug was being advertised the most online?
In terms of the substance that was being the most widely advertised online to young people, those in the survey said it was cannabis, with 63% of participants seeing it sold online. This was followed by cocaine, seen by 26% of respondents and 24% seeing ecstasy being sold online.
It was also prescription drugs that had been mentioned as being sold online on social media platforms. For example, over 20% of respondents stated they had seen advertisements for the benzodiazepine Xanax.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Wilton London exceeds crowdfunding target to support its aim of becoming the UK’s number one eco household cleaning brand
TestGorilla is a startup that's on a mission to help you identify the best candidates and make your hiring decisions faster, easier, and bias-free
Major investment for her1, the digital health impact company that's dedicated entirely to female wellbeing...
Major boost for the NI economy as nanotechnology consortium, Smart Nano NI awarded £42.4m by the Strength in Places Fund to support development of new technology for medical devices, communication and data storage.
As the pandemic may still have an impact on your business in the long term - here are a few things to consider...
Need an organised process to manage the inventory in your startup? Here are a few of the key things to consider...
Ntropy secures major investment to help with expansion of its team, support market growth and future product development.
.jpeg)
Want to make your mark on your industry and elevate your business exposure? These tips will help you do just that...
.jpg)
SKOOT, the only carbon negative green navigation app for drivers launches crowdfunding campaign to help drive its growth and offset vehicle carbon as lockdown eases
.jpeg)
Need to make changes in your business? Karen Dunne-Squire, founder of Elation Experts shares tips and advice on how best to do just that
Published on: 15th October 2019
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Smart Nano NI awarded £42.4m funding from UKRI 22nd Jul 2021 Major boost for the NI economy as nanotechnology consortium, Smart Nano NI awarded £42.4m by the Strength in Places Fund to support development of new technology for medical devices, communication and data storage.
- Ntropy Raises $3.2M for its innovative data platform 20th Jul 2021 Ntropy secures major investment to help with expansion of its team, support market growth and future product development.
- SKOOT plans to accelerate growth with new crowdfunding campaign 20th Jul 2021 SKOOT, the only carbon negative green navigation app for drivers launches crowdfunding campaign to help drive its growth and offset vehicle carbon as lockdown eases
- Collective Benefits raises £6m to help expand the safety net for independent workers 14th Jul 2021 Innovative insurtech Collective Benefits raises investment to support expansion plans and development of new products and services for independent workers
