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Mothive - innovation for farmers

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by Startacus Admin

Mothive - The crop monitoring startup that's on a mission to help high value fruit and veg farmers...

mothive logoWith our recent articles about Small Robot Company and Farm From A Box, we have been highlighting the challenges of farming whilst outlining startups that are aiming to ease these difficulties. Farming isn’t just about toiling from before the sun comes up till after it goes down again - generations of knowhow goes into getting crops just right.

But this can be thwarted by the simplest of environmental changes. So what if this knowhow could be supplemented by simple technology providing farmers with additional data that they otherwise wouldn’t have? This, you may be less than shocked to discover, is where our next startup comes in.

London-based Mothive is a crop monitoring startup dedicated to providing fruit and vegetable farmers with data on variables that they either otherwise might not have or that takes extra time, labour, and expense to gather.

mothive screenMothive’s networked sensing devices are placed alongside crops to gather a range of data to reduce labour costs and sub-par yields. The devices collect environmental and soil data every 8 minutes, and use cloud-based predictive models to generate real-time recommendations, alerts, and predictions, all provided through the Mothive software’s dashboard and via SMS. These help farmers to predict and prevent crop disease, base their irrigation and ventilation on the crop’s specific needs, and understand how the local climate and growth conditions will affect their crops.

Mothive is currently operating in the UK, Portugal, and Italy in farms producing grapes, olives, and berries. It was recently one of 10 startups selected for a support programme for food and farming startups run by accelerator Rockstart and logistics company Maersk.

We think that, for a startup providing a simple and effective way for farmers to reduce costs and waste, this is only the beginning of a fruitful endeavour.

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Published on: 10th June 2018

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