9 MadTech Startups to Watch
by Startacus Admin
9 MadTech Startups to Watch
Advertising and marketing technology can be pivotal in elevating a brand above others in the sea of advertisements and the attempts from all directions to have us engage with every other brand out there. Whether it’s on-site technology or analytics and social media software to help build your brand and your audience, here are 9 MadTech startups to watch.
SoPost
SoPost is a platform to help businesses with product sampling. They deliver samples of your product to targeted fans on social media, allowing you to collect feedback and information from those who have sampled the product. The platform increases engagement and ROI, captures better data and feedback due to its targeted nature, and gives you a high level of control and scalability.
Smartzer
Smartzer makes video players for advertisements wherin the products shown are clickable, allowing viewers to find more information or buy directly from the advert. This makes things quick and easy for the customer while increasing conversions for the brand.
Glow
Glow is a platform for building, managing, and optimising paid social media advertising campaigns, across multiple social media platforms. They claim that users save an average of 50% on time and increase advert performance by 25% by using Glow.
Phrasee
Phrasee brings artificial intelligence and machine learning to email marketing. By looking at your content, Phrasee will learn your business’s tone of voice and generate subject lines, body content, and calls to action. It does so by predicting what your audience will respond to and using emotion and sentiment to provoke these responses.
Admiral
Ad blocking is a welcome addition to browsers for users, but represents billions of dollars of lost revenue to publishers. Admiral is an analytics and revenue recovery platform designed to help those publishers understand just how adblock affects them and aid them in recovering their lost revenue.
FindTheRipple
FindTheRipple is a real-time engagement platform that allows you to understand your audience by knowing who and what influences them. It helps identify and track key people who can be influential in driving your brand, and predicts what content is going to create engagement so that you can capitalise on it.
PERCH
PERCH consists of display hardware, software, and the PERCH Cloud. Together, these provide a dynamic, interactive media platform for displaying products, and it even includes built-in shopper analytics. To oversimplify, shelving doubles as touch screens, allowing shoppers to easily interact with information, reviews, and pretty much whatever is useful to that individual product.
Pixoneye
Pixoneye aims to redefine personalised marketing beyond the usual age, gender, location stuff. It does this using artificial intelligence and image understanding, anonymously analysing the image gallery on consumers’ phones to create digital profiles, predict future engagements, and create the most personalised recommendations possible.
Real Life Analytics
The future is here. We’ve seen this kind of thing in science fiction for a while now: billboards and other advertising displays showing personalised advertisements to customers as they pass by, because they are watching our every move! Facial recognition allows the advertising platform to identify approximate age, race, and gender, as well as remembering previous customers.
Do you have a startup that is doing innovative things within your industry? Become a member of the Startacus Community and get a whole range of benefits including access to business giveaways, business deals, and the chance to learn from and connect with a wide range of entrepreneurs, mentors, and investors.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The startup that is on a mission to empower cyclists everywhere by providing the world’s largest cycle route collection in its innovative app
Black Young Professional Network, aka BYP Network will hit and surpass their Seedrs £500k funding round target.
.jpeg)
Planning to hire an accountant for your startup? Here are a few of the things you should consider before you do just that...
Sustainable reward scheme Bagboard, a first-of-its-kind advertising platform for planet-friendly brands launches £600k funding round
The Manchester-based startup that's created an app to enable hospitality businesses to maintain social distancing while still taking customer orders quickly
The lowdown on Bubo AI, the Yorkshire-based startup that's using AI to create value-based pricing for wholesale and distribution businesses
The London-based startup that's disrupting the insurance industry by its collective-based model for cycling insurance
More than half of employees concerned about returning to work and majority of employees NOT comfortable using public transport
The GCHQ Innovation Co-Lab is on the hunt for companies harnessing data science, machine learning and AI techniques to create real products and solutions.
Eppik is a smart family photo sharing platform that helps families reconnect through their shared photo heritage
Published on: 3rd August 2016
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- More than half of employees concerned about returning to work 2nd Jul 2020 More than half of employees concerned about returning to work and majority of employees NOT comfortable using public transport
- GCHQ Innovation Co-Lab seeks startups harnessing data science, machine learning and AI 2nd Jul 2020 The GCHQ Innovation Co-Lab is on the hunt for companies harnessing data science, machine learning and AI techniques to create real products and solutions.
- Ten Years On: 30% Club Sets New Targets 1st Jul 2020 New targets set by 30% Club aimed at achieving both gender diversity and fully inclusive cultures on FTSE Boards, Executive Committees and Chair Appointments
- Xero’s Roadmap to Recovery manifesto launched 1st Jul 2020 Xero’s Roadmap to Recovery manifesto launched as new data confirms impact of COVID-19 on UK small business revenue and employment
