9 MadTech Startups to Watch

by Startacus Admin
9 MadTech Startups to Watch
Advertising and marketing technology can be pivotal in elevating a brand above others in the sea of advertisements and the attempts from all directions to have us engage with every other brand out there. Whether it’s on-site technology or analytics and social media software to help build your brand and your audience, here are 9 MadTech startups to watch.

SoPost
SoPost is a platform to help businesses with product sampling. They deliver samples of your product to targeted fans on social media, allowing you to collect feedback and information from those who have sampled the product. The platform increases engagement and ROI, captures better data and feedback due to its targeted nature, and gives you a high level of control and scalability.
Smartzer
Smartzer makes video players for advertisements wherin the products shown are clickable, allowing viewers to find more information or buy directly from the advert. This makes things quick and easy for the customer while increasing conversions for the brand.
Glow
Glow is a platform for building, managing, and optimising paid social media advertising campaigns, across multiple social media platforms. They claim that users save an average of 50% on time and increase advert performance by 25% by using Glow.

Phrasee
Phrasee brings artificial intelligence and machine learning to email marketing. By looking at your content, Phrasee will learn your business’s tone of voice and generate subject lines, body content, and calls to action. It does so by predicting what your audience will respond to and using emotion and sentiment to provoke these responses.
Admiral
Ad blocking is a welcome addition to browsers for users, but represents billions of dollars of lost revenue to publishers. Admiral is an analytics and revenue recovery platform designed to help those publishers understand just how adblock affects them and aid them in recovering their lost revenue.
FindTheRipple
FindTheRipple is a real-time engagement platform that allows you to understand your audience by knowing who and what influences them. It helps identify and track key people who can be influential in driving your brand, and predicts what content is going to create engagement so that you can capitalise on it.

PERCH
PERCH consists of display hardware, software, and the PERCH Cloud. Together, these provide a dynamic, interactive media platform for displaying products, and it even includes built-in shopper analytics. To oversimplify, shelving doubles as touch screens, allowing shoppers to easily interact with information, reviews, and pretty much whatever is useful to that individual product.
Pixoneye
Pixoneye aims to redefine personalised marketing beyond the usual age, gender, location stuff. It does this using artificial intelligence and image understanding, anonymously analysing the image gallery on consumers’ phones to create digital profiles, predict future engagements, and create the most personalised recommendations possible.
Real Life Analytics
The future is here. We’ve seen this kind of thing in science fiction for a while now: billboards and other advertising displays showing personalised advertisements to customers as they pass by, because they are watching our every move! Facial recognition allows the advertising platform to identify approximate age, race, and gender, as well as remembering previous customers.
Do you have a startup that is doing innovative things within your industry? Become a member of the Startacus Community and get a whole range of benefits including access to business giveaways, business deals, and the chance to learn from and connect with a wide range of entrepreneurs, mentors, and investors.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Tobin Capital continues to expand its portfolio by investing in pop-up marketplace Sook, the startup on a mission to revolutionise the high street.

Sodexo and L Marks open call for applications from innovative startups and scaleups to join their inaugural Sodexo Healthcare and Seniors Accelerator.

The lowdown on FuturePlus, the startup that's on a mission to make sustainability accessible, achievable and affordable for all businesses.

John McLachlan, author and co-founder of Monkey Puzzle Training & Consultancy examines the differences between action-oriented and reflective leaders and which approach is best.

The fitness app that's not just about physical fitness; GoJoe helps employers to engage, motivate and connect their people across all pillars of wellbeing.

Now in its fifth year, North West England water firm United Utilities opens call for Innovation Lab, its pioneering ideas incubation programme.

Not-for-profit OneTech has spunout from Capital Enterprise to expand its offering and continue its mission of creating a more equitable, diverse and supported startup ecosystem.

London-based startup Deep Render tackles the internet’s data and bandwidth challenges via its innovative AI-powered file compression technology.

The lowdown on Dublin-based startup and NUI Maynooth spin-out Neuromod Devices and its innovative evidence-based bimodal neuromodulation treatment for chronic tinnitus.

With the clear shift towards generative AI, Richard Hayes, search director at digital marketing agency Catalyst explores what it means for SEO...
Published on: 3rd August 2016
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Startup Sook Receives Investment from Tobin Capital 24th May 2023 Tobin Capital continues to expand its portfolio by investing in pop-up marketplace Sook, the startup on a mission to revolutionise the high street.
- L Marks Seeking Startups and Scaleups for Sodexo Healthcare and Seniors Accelerator 23rd May 2023 Sodexo and L Marks open call for applications from innovative startups and scaleups to join their inaugural Sodexo Healthcare and Seniors Accelerator.
- United Utilities Innovation Lab launches call-out for innovative ideas for fifth programme 18th May 2023 Now in its fifth year, North West England water firm United Utilities opens call for Innovation Lab, its pioneering ideas incubation programme.
- OneTech Spins Out from Capital Enterprise to Support Underserved Communities in Tech Across the UK 18th May 2023 Not-for-profit OneTech has spunout from Capital Enterprise to expand its offering and continue its mission of creating a more equitable, diverse and supported startup ecosystem.