9 MadTech Startups to Watch

by Startacus Admin
9 MadTech Startups to Watch
Advertising and marketing technology can be pivotal in elevating a brand above others in the sea of advertisements and the attempts from all directions to have us engage with every other brand out there. Whether it’s on-site technology or analytics and social media software to help build your brand and your audience, here are 9 MadTech startups to watch.

SoPost
SoPost is a platform to help businesses with product sampling. They deliver samples of your product to targeted fans on social media, allowing you to collect feedback and information from those who have sampled the product. The platform increases engagement and ROI, captures better data and feedback due to its targeted nature, and gives you a high level of control and scalability.
Smartzer
Smartzer makes video players for advertisements wherin the products shown are clickable, allowing viewers to find more information or buy directly from the advert. This makes things quick and easy for the customer while increasing conversions for the brand.
Glow
Glow is a platform for building, managing, and optimising paid social media advertising campaigns, across multiple social media platforms. They claim that users save an average of 50% on time and increase advert performance by 25% by using Glow.

Phrasee
Phrasee brings artificial intelligence and machine learning to email marketing. By looking at your content, Phrasee will learn your business’s tone of voice and generate subject lines, body content, and calls to action. It does so by predicting what your audience will respond to and using emotion and sentiment to provoke these responses.
Admiral
Ad blocking is a welcome addition to browsers for users, but represents billions of dollars of lost revenue to publishers. Admiral is an analytics and revenue recovery platform designed to help those publishers understand just how adblock affects them and aid them in recovering their lost revenue.
FindTheRipple
FindTheRipple is a real-time engagement platform that allows you to understand your audience by knowing who and what influences them. It helps identify and track key people who can be influential in driving your brand, and predicts what content is going to create engagement so that you can capitalise on it.

PERCH
PERCH consists of display hardware, software, and the PERCH Cloud. Together, these provide a dynamic, interactive media platform for displaying products, and it even includes built-in shopper analytics. To oversimplify, shelving doubles as touch screens, allowing shoppers to easily interact with information, reviews, and pretty much whatever is useful to that individual product.
Pixoneye
Pixoneye aims to redefine personalised marketing beyond the usual age, gender, location stuff. It does this using artificial intelligence and image understanding, anonymously analysing the image gallery on consumers’ phones to create digital profiles, predict future engagements, and create the most personalised recommendations possible.
Real Life Analytics
The future is here. We’ve seen this kind of thing in science fiction for a while now: billboards and other advertising displays showing personalised advertisements to customers as they pass by, because they are watching our every move! Facial recognition allows the advertising platform to identify approximate age, race, and gender, as well as remembering previous customers.
Do you have a startup that is doing innovative things within your industry? Become a member of the Startacus Community and get a whole range of benefits including access to business giveaways, business deals, and the chance to learn from and connect with a wide range of entrepreneurs, mentors, and investors.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Got a business in the manufacturing sector? These tips on how you can reduce energy costs while being more sustainable are well worth a read...

Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.

Nassia Skoulikariti, Director of IoT Programmes, Mobile Ecosystem Forum shares some insights on how IoT is having a significant impact on all our lives.

Roger James Hamilton, Founder and CEO of Genius Group, a world-leading entrepreneur Edtech and education group, discusses how introducing a globalized curriculum will help better prepare students.

SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.

41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.

Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.

Thingtrax Secures £4.3M to Empower Manufacturers to Build the Factories of the Future

A measure of inflation relief for small firms sees transport costs fall but service price increases remain elevated

Bedfordshire-based HR tech startup HR DataHub has built a range of tools for HR departments
Published on: 3rd August 2016
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- SureIn Secures €4M to Close the SMB Insurance Gap 15th Aug 2023 Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.
- SuperFi raises $1M pre-seed funding round 28th Jul 2023 SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.
- Startups rely on AI & sustainability for new partnerships 27th Jul 2023 41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.
- Another Round closes £300k Seed round to revolutionise personal training 21st Jul 2023 Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.