9 MadTech Startups to Watch
by Startacus Admin
9 MadTech Startups to Watch
Advertising and marketing technology can be pivotal in elevating a brand above others in the sea of advertisements and the attempts from all directions to have us engage with every other brand out there. Whether it’s on-site technology or analytics and social media software to help build your brand and your audience, here are 9 MadTech startups to watch.
SoPost
SoPost is a platform to help businesses with product sampling. They deliver samples of your product to targeted fans on social media, allowing you to collect feedback and information from those who have sampled the product. The platform increases engagement and ROI, captures better data and feedback due to its targeted nature, and gives you a high level of control and scalability.
Smartzer
Smartzer makes video players for advertisements wherin the products shown are clickable, allowing viewers to find more information or buy directly from the advert. This makes things quick and easy for the customer while increasing conversions for the brand.
Glow
Glow is a platform for building, managing, and optimising paid social media advertising campaigns, across multiple social media platforms. They claim that users save an average of 50% on time and increase advert performance by 25% by using Glow.
Phrasee
Phrasee brings artificial intelligence and machine learning to email marketing. By looking at your content, Phrasee will learn your business’s tone of voice and generate subject lines, body content, and calls to action. It does so by predicting what your audience will respond to and using emotion and sentiment to provoke these responses.
Admiral
Ad blocking is a welcome addition to browsers for users, but represents billions of dollars of lost revenue to publishers. Admiral is an analytics and revenue recovery platform designed to help those publishers understand just how adblock affects them and aid them in recovering their lost revenue.
FindTheRipple
FindTheRipple is a real-time engagement platform that allows you to understand your audience by knowing who and what influences them. It helps identify and track key people who can be influential in driving your brand, and predicts what content is going to create engagement so that you can capitalise on it.
PERCH
PERCH consists of display hardware, software, and the PERCH Cloud. Together, these provide a dynamic, interactive media platform for displaying products, and it even includes built-in shopper analytics. To oversimplify, shelving doubles as touch screens, allowing shoppers to easily interact with information, reviews, and pretty much whatever is useful to that individual product.
Pixoneye
Pixoneye aims to redefine personalised marketing beyond the usual age, gender, location stuff. It does this using artificial intelligence and image understanding, anonymously analysing the image gallery on consumers’ phones to create digital profiles, predict future engagements, and create the most personalised recommendations possible.
Real Life Analytics
The future is here. We’ve seen this kind of thing in science fiction for a while now: billboards and other advertising displays showing personalised advertisements to customers as they pass by, because they are watching our every move! Facial recognition allows the advertising platform to identify approximate age, race, and gender, as well as remembering previous customers.
Do you have a startup that is doing innovative things within your industry? Become a member of the Startacus Community and get a whole range of benefits including access to business giveaways, business deals, and the chance to learn from and connect with a wide range of entrepreneurs, mentors, and investors.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Stashbee, the online sharing-economy platform for storage space, has announced a £1.6m funding round on leading European investment platform Seedrs.
The lowdown on Talentful, the startup that's using your cultural fit and personality to match you to a job and employer...
Hot flushes affect around 1.5 million women in the UK alone. Step forward Grace, the world's first automated tracking and cooling bracelet that counters menopausal hot flushes
The innovative startup that empowers restaurant managers and owners to measure and improve their customer experience.
upSTART, the startup pitch competition at Digital DNA 2019 will see over 20 disruptive NI-based startups pitch to determine who will win an all-expenses paid trip to explore the New York tech scene.
If you've not quite scraped the pounds together to get your 1st startup idea off the ground yet, don't fret! Here's a few top funding tips to consider.
If you are running a business, it’s important for you to understand financial matters, too, Here's some handy accounting reminders!
Holland-based startup Active Cues has created a simple product to engage children and adults with cognitive challenges...
The startup that's empowering people to participate in their health and wellbeing decisions with easy-to-understand health insights.
The startup that's aiming to reduce loneliness and social isolation through warm technology...
Published on: 3rd August 2016
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Stashbee announces £1.6m funding round on Seedrs 17th Jun 2019 Stashbee, the online sharing-economy platform for storage space, has announced a £1.6m funding round on leading European investment platform Seedrs.
- The upSTART finalists at Digital DNA 2019 13th Jun 2019 upSTART, the startup pitch competition at Digital DNA 2019 will see over 20 disruptive NI-based startups pitch to determine who will win an all-expenses paid trip to explore the New York tech scene.
- Lloyd's Lab announces third round of applications 3rd Jun 2019 From data sharing to next generation claims, insurance industry focused tech startups are currently being sought after to join Lloyd's Lab cohort 3.
- Startup Exhibitor package at Digital DNA 2019 28th May 2019 New startup exhibitor package at Digital DNA 2019 gives startups access to 150 Speakers, an estimated 3,000 attendees, 121 investor meetings, a startup pod to exhibit and 4 x 1 full-access exhibition tickets!
