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Want to get your product on the supermarket shelves? Here are a just a few of the reasons why that will help... According to research reported by the Retail Gazette, UK retail sales in August 2021 grew at the fastest pace in nearly seven years. The CBI found 60% of retailers reporting higher sales in the year running to August – up from the July figure of 23% and the highest reading sinc...
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The lowdown on Postoplan, the Estonian-based startup that uses AI to help save you time and optimise your social media management Social media is time consuming. And not just sitting there scrolling through memes and news and adverts; anyone who has used social media for more than sharing the odd picture of their cat, to actually try to build an audience and get your content in front of as man...
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Podcast publishing startup Auddy is on a mission to support podcast creators with the editorial, promotional, and commercial support they need... Podcasts are booming. In the UK, 1 in 5 people listen to them, and more and more are popping up from professionals and amateurs alike, be they educational, informative, comedy-packed, or simply a group of friends who think others would be interested i...
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Want to make your mark on your industry and elevate your business exposure? These tips will help you do just that... Owning a small business can often have you feeling like a little fish in a big pond. It can be a daunting thought to think about how you can gain exposure in competitive industries. How will you make your mark on the industry in comparison to larger competitors. It is no doubt t...
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Thinking of using email marketing to promote your startup? Here are a few of the key things to consider when doing just that... Email marketing is, by far and away, the method of marketing which generates, pound for pound, the quickest and highest level of return. It still is the online killer app and this a route to your target audience which all startup businesses should consider allocating p...
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Richard Horwell, owner of Brand Relations, a specialist food and drink marketing and branding company shares his insights on why functionality is now key if you are launching a new drinks brand I have a strong admiration for consumers' savviness and ability to pick out the products they want and form a loyalty to them, despite the mass of advertisements projected at them every day. So, when cre...
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Planning a marketing campaign for your business for the year ahead? These tips will help you ensure that it's a success A successful marketing campaign today needs to be done with the relationship at the forefront. It isn’t enough to offer a great product as you also need to really engage with customers.  2020 was all about the local community. We really got to know our neighbours a...
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The lowdown on why market research is so important for your startup and some basic tips on what to do to get it right One of the key stages that every startup must go through is market research. This is an incredibly important process and one which could have an enormous impact on your immediate and long-term success, yet often it is an aspect that is rushed through which could prove to be cos...
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Effective branding should reflect your business and what you're about - this advice and these tips will help you ensure that it does just that Branding is an important part of any business and it’s critical that you get it right, especially when you’re just starting out. The branding you create should be a reflection of your business and depending on what you present will depend on ...
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5 tips on how businesses can successfully set up their website to convert customers to a sale for the all-important upcoming Black Friday With high street stores firmly closed this Black Friday, businesses are set for a digital shopping weekend as their customers move online to find their sales. For many businesses, Black Friday holds an additional pressure this year after the challenges ...
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