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Companies looking to expand their presence in the marketplace must compete with their peers to offer something to business users that separates them from the pack. While they may wish their business-oriented SaaS to be usable by any companies that sign up, it’s only the beginning.Knowing who the person or business is who has signed up and is using their SaaS is more difficult. Information ...
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With London Tech Week fast approaching, we picked out UX Live Ecommerce on the 15th June as an event to watch out for - in fact watch too. This is your chance to watch 3 well-known e-commerce startups receive live-streamed feedback from REAL users in front of a panel of experts and audience of top UX leaders / experts. Happening at IDEALondon this is a fab opportunity to witness first-hand what i...
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A user journey is the process a customer goes through to reach their end goal on your website. A poor user journey can dramatically affect key factors such as conversion rates or form sign ups. By making sure the pathway to your sites main goal is easy and clear to follow, you are allowing your customers to convert quicker and easier.  If you can pinpoint the customer’s main goal at th...
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Let’s face it - no matter what type of business you may have, providing excellent customer service and client satisfaction is an absolute must. After all, your brand, your reputation and everything else besides relies on it! However, try as you might, there may be the (hopefully) odd occasion when you have to let a customer down or when your product or service just does not meet the sta...
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