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Considering using Addressable TV as part of your marketing strategy? Here are the advantages and disadvantages of doing just that... Addressable TV is a form of television advertising that is delivered to a specified audience at a household or individual level rather than broadcast to the whole viewing audience of a certain channel. With that said, let us discuss both the advantages and disadv...
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Starting up and need to start generating revenue quickly? These basic tips will help you do just that... Getting your new business venture up and running can be a slow and frustrating experience, especially if you lack the expertise in certain areas but are still trying to do it all yourself. The lessons learned tend to be very much along the lines of, if you cannot do something, find someone ...
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Moderating a panel discussion? Jon Lam from Toastmasters International shares his tips on how to do just that with ease Have you ever attended a panel discussion? Perhaps one where experienced entrepreneurs discuss their experience of founding a company or how to handle a business problem?  The success of a panel discussion is driven by how it is chaired or moderated.  To raise your p...
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Magherafelt-based company SmartWorkPlus launches new range of products for enhanced facilities management, thanks to support from the Ulster Bank Accelerator Programme At our recent Work: In Progress event we had lots of discussions on the future of work and how companies are innovating in both how they work and where they work. It’s therefore interesting to see that innovation in the phy...
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Exporting Founders is a new 12-week startup programme for NI-based early stage entrepreneurs, facilitated by Startacus, in partnership with Young Enterprise NI. Startacus, in partnership with Young Enterprise NI have launched Exporting Founders, a programme targeted at early stage entrepreneurs aged 18-30 across Northern Ireland, seeking to educate and inform those developing their business ide...
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Whether you're in business already or planning to start up, here are a few of the current market trends you need to be aware of The last eighteen months have been some of the most turbulent that businesses have faced; there is no doubt about it. Regardless of the industry or sector, you are in, companies big and small have had to overcome a whole host of obstacles to remain afloat. While some w...
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Considering developing an Amazon FBA business? These basic tips will help you do just that... Have you ever wondered just how much work you’d have to put into running an Amazon business? Not only would you need to find the right products to sell, but you’d also need to focus on capturing the right audience that is ready to buy as well as then finding a cost-effective way to ship pro...
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Transformation and change specialist Sid Madge of Meee, suggests five ways that you can create an inclusive culture in your business. By developing an inclusive culture, that works for all, within your new organisation, you will create a healthy place to work that people enjoy being part of. You’ll retain great staff, and your productivity will improve. In other words, you&rsquo...
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Business in the hospitality sector? Erik Wolf, founder of the World Food Travel Association shares some great advice and tips on adapting to the new normal... 2020 was not the best year to start a business in the hospitality sector. All businesses were hit hard by the pandemic, but arguably none more so than the hospitality. As we adapt to our new normal, navigating this fresh landscape is not ...
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Raising capital for your business? Oliver Woolley, CEO and co-founder of Envestors shares insights on the real costs of doing just that... As an entrepreneur you’ll see many opportunities for business growth. However, to achieve what you envision you may need more capital to ensure your business has the resources it needs.  You may decide that raising equity capital is the route to g...
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