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People love videos; People watch videos, even marketing videos. Unfortunately, many small businesses find video marketing tricky and challenging to achieve any level of success. CISCO found that online videos will make up over 81% of all internet traffic by 2020, so there’s never been a better time to get your small businesses video content production up to scratch and maximise the benefits ...
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Pricing the goods or services that your small business offers is a deceptively difficult and complex task. Few things contained in your marketing strategy hold the level of potential impact to your business as your pricing does. A miscalculation, an overestimation or indeed an undervaluation could all have a severe effect on the performance of your venture. Whilst many have tried to create a sys...
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Small Business Marketing, Who is your customer?It might seem like a rather obvious question, but you would be amazed how many startups and small / medium businesses neglect to find out who their customer actually is. Many will have a mental perception of who they imagine their ‘average customer’ to be, without much thought given to how accurate this perception is. Whilst it is true, ...
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