Emotionise - empowering users to create memorable content that delivers results.
by Startacus Admin
The lowdown on BIG IDEAS startup pitch winner Emotionise and its innovative SaaS solution for the production of engaging written content.
One of the key elements of the BIG IDEAS event at Derry City & Strabane District Council's recent Enterprise Week was a pitch competition for start-ups offering innovative solutions and showing real growth potential.
11 start-ups from across the island of Ireland were selected to pitch to a judging panel of industry experts and investors and win the BIG IDEAS startup pitch accolade and the £4k prize. And although each of the startups impressed the judges with their ingenuity and innovation, there could only be one winner!
And that winner was Cork-based start-up Emotionise, whose CEO and Co-Founder Marie Toft completely wowed the judges with her pitch.
Here's a little insight into what this innovative start-up is all about…
Recent advances in Neuroscience have proven that we generally don't remember content unless we connect emotionally with it and that is exactly what Emotionise is aiming to address. Emotionise is developing an innovative AI SaaS product that enables users to create written content that is not only engaging, but is memorable too.
The company’s unique AI software is trained to think emotionally, generate target audiences’ concerns, desires and emotions and subsequently create emotionally engaging content.
The software is aimed at all those who need to create high quality content that produces results - from PR agencies to in-house marketing teams. It's not about replacing what they do, but instead enhancing it and empowering them to create superior content faster.
Companies who have already participated in AB testing on the Emotionise process have seen significant increases in sales so it's evident that this “Grammarly for Emotions” solution works.
When you consider the huge growth of content marketing in recent years and the fact that it’s set to rise even further, it’s clear that the Emotionise solution will be in great demand. This is a startup that’s most certainly one to watch!
Best of luck to Marie and team!
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Published on: 28th March 2022
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