5 tips to boost your startup’s video creativity

by Startacus Admin

Olga Mirkovic, COO at Videobolt shares five tips to help build a framework that allows you to be more innovative and add creativity in your videos...

Regardless of the nature of your business, video has the power to play a significant role in its success. Whether it’s showcasing a recent project on your website, sharing a short sales clip on Instagram, posting about a new job vacancy on LinkedIn, or updating internal stakeholders, video has become an essential part of how we conduct business today because it allows the opportunity to grow and reach new audiences.

Since the start of the year, nearly all businesses have found themselves having to take their operations online. Not only has video consumption increased around 60% during the Covid-19 lockdown, Facebook’s recent launch of Instagram Reels solidifies the bright future for the video format. Even before the pandemic it was no secret that video was considered the most engaging form of content.

Due to advances in technology, video production has significantly evolved and is slowly moving away from its traditional requirements for high-end equipment and hefty budgets. As a consequence, startups and small businesses are now able to create high-quality content cost effectively without specialist kit or skills, complex desktop programmes or crippling investments. Online video creation platforms like Videobolt ensure video creation is accessible to all. In turn, by democratising video, startups are empowered to create more content than ever before.

But how can you unlock video’s full potential? How can you make your startup stand-out among an increasingly competitive crowd? Part of the answer lies in being creative. Based on my experience at Videobolt and working with entrepreneurs, startups and established brands, here are five tips to help build a framework that allows you to be more innovative and creative in your videos:

1. Choose the right platform. The most important thing is to select a platform that removes all the complexity and constraints that come with traditional video creation. This is achieved by taking the process online with cloud-based providers. In other words, the optimal video platform should provide you with end-to-end functionality, delivering everything from design and editing to rendering and licencing, free from the burden of downloading heavy software onto your devices.

2. Use templates. While in the past some once considered templates restrictive, today some platforms offer smart, high-end templates that deliver a quality presentation that can be massively personalised to look different every time — and this allows you to focus on the content and message itself. Templates are already tailored to suit a wide range of purposes and occasions — from introducing a new product to announcing a competition among Facebook followers. Even if two videos are based on the same layout they will be undeniably unique after incorporating elements such as logos, imagery and music. For instance, Videobolt has a community of 53 designers who have created over 1,000 templates that are ready to be personalised.

3. Ensure your design and purpose are aligned. There are many opinions on what designs make for a compelling video, but one of the most important things is to ensure the overall design you choose is aligned with your content’s purpose. For instance, a teaser campaign will require a simple design and message, while a service explainer may demand more elements within your clip. Regardless of the situation, the unwritten rules when it comes to design are to keep your video to the point, focus on a single message, incorporate your branding and be consistent with all your other materials.

4. Make the most of the channel. The possibilities are near endless when it comes to online video hosting channels. To determine which one is most appropriate for you first examine your target audience and where they frequent the most. Once this is established you must ensure your video content is in line with the channels guidelines — for instance, videos are encouraged to be longer on YouTube than on Facebook and Instagram where attention spans are much shorter. Details such as orientation and size will also play a part at this time. While these details may seem limiting, they offer the opportunity to be even more deliberate and concise with your content. To help startups be more efficient, Videobolt lets you choose a template and file format needed for the channel it will be posted — from Facebook to Instagram. The video can be uploaded directly onto the platform without a hitch.

5. Think outside the frame. As mentioned at the start, video has the power to grow your business and help engage with your audiences. But it also requires constant innovation and thrives off new ideas as different channels and formats emerge. When creating video content I’d encourage you to think outside the frame and always be open to ways you can take your message and videos to the next level.

 

 

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• #video editing
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Published on: 20th September 2020