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How To Simplify User Journeys

by: Startacus Admin ~ 19th December 2016
A user journey is the process a customer goes through to reach their end goal on your website. A poor user journey can dramatically affect key factors such as conversion rates or form sign ups. By making sure the pathway to your sites main goal is easy and clear to follow, you are allowing your customers to convert quicker and easier.  If you can pinpoint the customer’s main goal at th...
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What is A/B testing?

by: Startacus Admin ~ 17th June 2015
Over the course of your Startup life, you will hear many startup terms which might leave you scratching your head, or nodding along with a conversation, without perhaps really even knowing what is being discussed.  A/B testing might well be one of these terms.   Like all such pieces of technical jargon, this one isn’t nearly as complicated as it first appears. A/B Testing T...
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