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Creating your dream website is an exciting experience, but it’s also a challenge, as there are many different factors to think about, so you need to make sure that you make the right choices. Website design is important for any business that wants to make an impression. In today’s market, where customers are online more than ever before, thanks to the lockdowns and the increased avai...
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When your customers find it difficult to access or understand your website, there is a problem with its usability. If your site has usability problems, you could end up with poor conversions. Conversions signify the completion of a desired action by a user on your website.To boost your website conversions, you should continuously engage in usability testing. This is a powerful way to gain valuab...
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When you are running a small business, you need to make sure that your website has it all. If you have only recently been set-up, you will have to try and beat your competitors to secure those conversions. The more conversions, the higher your profit and if people are switching off your site then you are in big trouble.In this guide, we are going to give you some of our best tips for increasing yo...
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With so many businesses operating remotely as a result of the Coronavirus pandemic, and the move looking set to bring about permanent changes for many organisations, now has never been a better time to review your firm's online presence. From reviews through to social media, there are many different aspects of your company's digital presence that you have to consider, but, as this article outline...
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Creating a website can be both costly and time-consuming. From website designers to hosting companies to copywriters can add up a big amount on your expected budget. Luckily, there are plenty of ways you can build a budget-friendly website. And in this article, we’re going to talk about those ways. So, stick to the article and create a professional-looking website without breaking your bank...
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Hike is an SEO platform built for startups that allows you to optimise your site and content aimed at saving 75% on annual SEO costs. Search Engine Optimisation - SEO - strikes fear into the hearts of anyone not intimately familiar and comfortable with the processes involved. SEO can be a job all on its own, so it’s fair to say that you are unlikely to have the time to learn it to the degre...
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Continually wants to make sure you never miss another lead from your business website. By replacing contact forms with smart messaging, Continually want to make it easier for customers to quickly get the information they need, and businesses, the ability to convert more website visitors...into customers. Belfast-based startup Continually is a new platform for generating more leads by using conver...
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Get up to 96% off on  standard .TECH domains, care of the team at .TECH, to celebrate their involvement in this year’s upSTART startup pitch competition at Digital DNA. Having your own .TECH domain name can a great way to highlight your business affinity to tech, quickly showing your tech focus to your target audience and the people that matter.  And the good news is that care of...
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There used to be a time in the history of the internet where a company blog was not necessary for online success, but we’re certainly not in that era anymore. If you’re looking around and seeing everyone else posting free blog content to their website and wondering if you should be following suit, the answer is a resounding yes. But if you’re still not convinced, we’ve got ...
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A user journey is the process a customer goes through to reach their end goal on your website. A poor user journey can dramatically affect key factors such as conversion rates or form sign ups. By making sure the pathway to your sites main goal is easy and clear to follow, you are allowing your customers to convert quicker and easier.  If you can pinpoint the customer’s main goal at th...
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