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Digital marketing grows increasingly complex. As professional marketers race to keep up with algorithm changes and consumer trends, smaller brands and startups can often feel overwhelmed by the need for fast-paced, precise digital marketing that could change at any time. However, if there’s one aspect of online marketing that is only growing in both value and popularity, it's the use of vide...
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With the aim of reaching 1 million classrooms and kitchen tables by 2021, Derry-based EdTech startup Makematic have raised £1m to help brands connect with education through bitesize educational animations and live action videos. Founded in 2016, educational media company, Makematic, whose clients and partners include Adobe, Microsoft, Crayola and the BBC, have secured a £1,000,000 see...
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Filming videos using your mobile phone is easier than it seems. Here are 3 tips from Niamh MacAuley, Video Marketing Manager at Purple Dot Media, to make your video content better... Every day the world watches 1 billion hours of YouTube social video and this is set to grow, making 2019 the year that your business strategy must include video, or you risk becoming invisible online. There&rsq...
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Travel-Startup Travideo aims to be the ‘YouTube for travel’, tackling 'overtourism' by getting travellers off the beaten track, by putting thousands of breath-taking videos shot from all corners of the globe in one place. Startup Travideo wants to be your travel-by-video experience platform and to give lesser known destinations greater exposure and encourage british tourists...
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People love videos; People watch videos, even marketing videos. Unfortunately, many small businesses find video marketing tricky and challenging to achieve any level of success. CISCO found that online videos will make up over 81% of all internet traffic by 2020, so there’s never been a better time to get your small businesses video content production up to scratch and maximise the benefits ...
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This Wyzowl survey shows that 63% of businesses surveyed are using video as a marketing tool, with a huge 99% of those intending to keep it up and 82% saying that they will increase spending on video marketing this year. Apparently 4 times as many customers would rather watch a video about a product than read about it, and a video on a website’s landing page can increase conversion by 80%. B...
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London startup Vidsy, a tech startup that helps brands create original & authentic mobile video ads has announced it has won Facebook’s Innovation Spotlight 'Creativity around Video' Award for 2017.  Launched in 2015, Vidsy designed a new video production model powered by technology and a network a video creators. The company, that focuses on snackable video for social, has pr...
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