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Digital marketing grows increasingly complex. As professional marketers race to keep up with algorithm changes and consumer trends, smaller brands and startups can often feel overwhelmed by the need for fast-paced, precise digital marketing that could change at any time. However, if there’s one aspect of online marketing that is only growing in both value and popularity, it's the use of vide...
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Video content creator? The lowdown on Papercup, the AI startup that translates the voice tracks on videos so that creators can expand their reach... If you're based in the UK or Ireland and you create content on social media channels, chances are that you communicate to your followers or subscribers in English. Whilst that of course makes complete sense, it does limit you somewhat in terms o...
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The vidiCREW app is on a mission to show your wedding through the eyes of your loved ones. How does it work?  We all know that weddings are relaxed, stress-free affairs, packed with fun and everybody getting along. Everyone loves the wedding photographer or videographer sticking a camera too close to their faces and demanding an on-the-spot witty yet deeply emotional one-liner for the happy ...
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We take a look at Tick, the Micro-video platform that allows you to create stories in minutes and learn in seconds... The internet is the sum of all human knowledge. And cats. If we need to know how to do literally anything, we can simply search ‘How to…’ and we’ll get the answer and several hundred different step-by-step guides and videos. The downside to this is that we...
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With the aim of reaching 1 million classrooms and kitchen tables by 2021, Derry-based EdTech startup Makematic have raised £1m to help brands connect with education through bitesize educational animations and live action videos. Founded in 2016, educational media company, Makematic, whose clients and partners include Adobe, Microsoft, Crayola and the BBC, have secured a £1,000,000 see...
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Filming videos using your mobile phone is easier than it seems. Here are 3 tips from Niamh MacAuley, Video Marketing Manager at Purple Dot Media, to make your video content better... Every day the world watches 1 billion hours of YouTube social video and this is set to grow, making 2019 the year that your business strategy must include video, or you risk becoming invisible online. There&rsq...
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Hollabox - The lowdown on the innovative review platform and app that has created the world’s first video-only review and booking platform. Whilst we’re all pretty used to checking out online reviews, chances are they consist of a body of text and a few photos - the quality of which is not always necessarily that great. Recognising this very fact and how important video is as a m...
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Travel-Startup Travideo aims to be the ‘YouTube for travel’, tackling 'overtourism' by getting travellers off the beaten track, by putting thousands of breath-taking videos shot from all corners of the globe in one place. Startup Travideo wants to be your travel-by-video experience platform and to give lesser known destinations greater exposure and encourage british tourists...
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Recruiting for startups, small businesses and medium enterprises can be a challenge in the current economic climate. Video gives you that much needed boost to help your organisation stand out from a very intense crowd. Gone are the days of dreary job listings demanding a set of requirements, candidates are often drawn in by a multitude of targeted approaches; video content plays a crucial part in...
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CreativeTech 100 – are you part of it? Tech London Advocates are looking for any startups doing great things in terms of CreativeTech, be it in music, video, fashion, art, design, marketing, ad-tech.  Nowadays everything has a tech after it, the challenge tends to be explaining what the tech actually is. If you work in marketing, PR, fashion, gaming, video, design, art or advertis...
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