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Why in a competitive marketplace, just right doesn’t go far enough

by: Startacus Admin ~ 7th August 2019
Lessons from Goldilocks and the three bears and why in a competitive market place, ‘just right’ doesn’t go far enough! Entrepreneur, Alex Jenkins explains why... Many people argue identifying the gap in the market, or your unique selling point (USP) is the holy grail of business success, while others will stress it is all about drive and determination. To some it’s a ...
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The Death of the UVP

by: Startacus Admin ~ 18th August 2017
Chris Phillips is an experienced mentor/coach and super engaging workshop teacher. He is the Founder of Help Start-up, which works with and inspires entrepreneurs to start and grow new businesses. Here Chris writes about the death of the UVP...The Unique Value Proposition (UVP) The Unique Selling Proposition/Unique Selling Point (USP) There are various versions of this all along the same theme.&...
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Basics to Research before Starting a Business.

by: Startacus Admin ~ 15th July 2013
So, you’ve had the idea that you reckon is going to change the world or maybe even just change your world. Either way, before that idea becomes a full blown business, you’ve got to do a little research. Well...quite frankly... a lot of research. Of course, what you research will depend a lot on what type of business you plan to startup, although there are some basic elements that are p...
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