Search Results

Lessons from Goldilocks and the three bears and why in a competitive market place, ‘just right’ doesn’t go far enough! Entrepreneur, Alex Jenkins explains why... Many people argue identifying the gap in the market, or your unique selling point (USP) is the holy grail of business success, while others will stress it is all about drive and determination. To some it’s a ...
Read Post »

Chris Phillips is an experienced mentor/coach and super engaging workshop teacher. He is the Founder of Help Start-up, which works with and inspires entrepreneurs to start and grow new businesses. Here Chris writes about the death of the UVP...The Unique Value Proposition (UVP) The Unique Selling Proposition/Unique Selling Point (USP) There are various versions of this all along the same theme.&...
Read Post »

So, you’ve had the idea that you reckon is going to change the world or maybe even just change your world. Either way, before that idea becomes a full blown business, you’ve got to do a little research. Well...quite frankly... a lot of research. Of course, what you research will depend a lot on what type of business you plan to startup, although there are some basic elements that are p...
Read Post »