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Why in a competitive marketplace, just right doesn’t go far enough
by: Startacus Admin ~ 7th August 2019Lessons from Goldilocks and the three bears and why in a competitive market place, ‘just right’ doesn’t go far enough! Entrepreneur, Alex Jenkins explains why...
Many people argue identifying the gap in the market, or your unique selling point (USP) is the holy grail of business success, while others will stress it is all about drive and determination. To some it’s a ...
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The Death of the UVP
by: Startacus Admin ~ 18th August 2017Chris Phillips is an experienced mentor/coach and super engaging workshop teacher. He is the Founder of Help Start-up, which works with and inspires entrepreneurs to start and grow new businesses. Here Chris writes about the death of the UVP...The Unique Value Proposition (UVP)
The Unique Selling Proposition/Unique Selling Point (USP)
There are various versions of this all along the same theme.&...
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Working out your USP
by: Startacus Admin ~ 24th November 2013Self Starter June Carmody is an experienced consultant, Community Manager and marketing executive with a focus on startups. In this article June gives us a all some handy pointers on "working out your USP"“In order to be irreplaceable, one must always be different.” Coco Chanel
"A USP (Unique Selling Point) is a term frequently used in the business world. You need to have somethi...
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- Anamcara launches $10.6M seed fund to back new wave of business tech 30th Mar 2023 Early stage VC fund Anamcara led by Female Solo GP Closes $10.6M Seed Fund to Invest in Founders Building Defining B2B Software Companies
- Travel insurtech Koala raises €2m to accelerate its growth 29th Mar 2023 Koala, the innovative travel insurtech startup, secures investment to fuel its growth in Europe, expand its team and build additional travel protections.
- Tech Nation announces the 10 winners of its latest Rising Stars competition 29th Mar 2023 The best early stage tech startups from across the UK revealed in Tech Nation’s final Rising Stars competition.
- Micro Business Alliance launches to represent 75% of the UK’s businesses 28th Mar 2023 Over 100 organisations come together via The Micro Business Alliance to help provide a voice for the UK's startups, micro businesses and small businesses.
