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Why in a competitive marketplace, just right doesn’t go far enough
by: Startacus Admin ~ 7th August 2019Lessons from Goldilocks and the three bears and why in a competitive market place, ‘just right’ doesn’t go far enough! Entrepreneur, Alex Jenkins explains why...
Many people argue identifying the gap in the market, or your unique selling point (USP) is the holy grail of business success, while others will stress it is all about drive and determination. To some it’s a ...
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The Death of the UVP
by: Startacus Admin ~ 18th August 2017Chris Phillips is an experienced mentor/coach and super engaging workshop teacher. He is the Founder of Help Start-up, which works with and inspires entrepreneurs to start and grow new businesses. Here Chris writes about the death of the UVP...The Unique Value Proposition (UVP)
The Unique Selling Proposition/Unique Selling Point (USP)
There are various versions of this all along the same theme.&...
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Working out your USP
by: Startacus Admin ~ 24th November 2013Self Starter June Carmody is an experienced consultant, Community Manager and marketing executive with a focus on startups. In this article June gives us a all some handy pointers on "working out your USP"“In order to be irreplaceable, one must always be different.” Coco Chanel
"A USP (Unique Selling Point) is a term frequently used in the business world. You need to have somethi...
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- SureIn Secures €4M to Close the SMB Insurance Gap 15th Aug 2023 Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.
- SuperFi raises $1M pre-seed funding round 28th Jul 2023 SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.
- Startups rely on AI & sustainability for new partnerships 27th Jul 2023 41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.
- Another Round closes £300k Seed round to revolutionise personal training 21st Jul 2023 Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.
