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Why in a competitive marketplace, just right doesn’t go far enough

by: Startacus Admin ~ 7th August 2019
Lessons from Goldilocks and the three bears and why in a competitive market place, ‘just right’ doesn’t go far enough! Entrepreneur, Alex Jenkins explains why... Many people argue identifying the gap in the market, or your unique selling point (USP) is the holy grail of business success, while others will stress it is all about drive and determination. To some it’s a ...
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The Death of the UVP

by: Startacus Admin ~ 18th August 2017
Chris Phillips is an experienced mentor/coach and super engaging workshop teacher. He is the Founder of Help Start-up, which works with and inspires entrepreneurs to start and grow new businesses. Here Chris writes about the death of the UVP...The Unique Value Proposition (UVP) The Unique Selling Proposition/Unique Selling Point (USP) There are various versions of this all along the same theme.&...
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Working out your USP

by: Startacus Admin ~ 24th November 2013
Self Starter June Carmody is an experienced consultant, Community Manager and marketing executive with a focus on startups. In this article June gives us a all some handy pointers on "working out your USP"“In order to be irreplaceable, one must always be different.” Coco Chanel "A USP (Unique Selling Point) is a term frequently used in the business world. You need to have somethi...
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