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Addressable TV: the pros and cons of ads made just for you
by: Startacus Admin ~ 7th January 2022
Considering using Addressable TV as part of your marketing strategy? Here are the advantages and disadvantages of doing just that...
Addressable TV is a form of television advertising that is delivered to a specified audience at a household or individual level rather than broadcast to the whole viewing audience of a certain channel.
With that said, let us discuss both the advantages and disadv...
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SMASH secures backing from Investing Women in £500k fundraise
by: Startacus Admin ~ 13th December 2021
London-based content creation platform SMASH secures major funding boost to support future development and expansion plans
Fab news for SMASH, a disruptive platform which connects film and TV content creators with decision-makers with the announcement that it’s on its way to securing up to half a million pounds of investment to scale up its business as it targets the fast-growing global c...
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Covatic empowers media companies to leverage user context data
by: Startacus Admin ~ 10th November 2018Covatic - Tailored advertising in an entirely innovative way, thanks to this startup that helps media companies to leverage user context data without exposing personal data...
Making money with online advertising is not as simple as it used to be. Ad blocker plugins for your browser prevent adverts from displaying, so websites refuse users access when they have these ad blockers active, so users ...
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Turn on the Subtitles
by: Startacus Admin ~ 14th August 2018"If you want to teach a nation to read: Just turn on the subtitles". This simple advice might just help make kids become proficient readers...
Oli Barrett MBE, amongst many other things, co-founded StartUp Britain, Tenner, and social innovation agency Cospa. Tenner, for example (now run by Young Enterprise), has challenged over 250,000 school pupils to see what they can achieve in one month,...
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Dog Ears Acclaim Continues to Grow in Leaps and Bounds
by: Startacus Admin ~ 20th October 2017From local beginnings, children’s media company Dog Ears continues to grow, with acclaim now coming from as far as China, with a potential Emmy Kids Award to boot...
"From little acorns, mighty oak trees grow" (said someone similar, somewhere).
Which leads nicely-ish into our introduction to Dog Ears, a small but growing children's media company based in Derry, Northern Ireland. Acco...
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TV and Tech innovation at MediaCon2015
by: Startacus Admin ~ 23rd September 2015Jason Karayiannis as his Twitter Bio tells us, is a Storytelling Connoisseur. Running @onwrd - a photography and videography studio based just outside of Belfast. Jason recently attended MediaCon - an inaugural conference for TV & Tech innovation in Dublin. Here Jason shares some of the key points listened to and learned."Hosted in Dublin’s beautiful Mansion Hous...
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- Metro Bank opens call for participants for second Magic Makers programme 17th May 2022 Metro Bank seeks startups and scaleups with a focus on customer experience, community banking, optimisation of systems & data and sustainability for its second innovation lab.
- Storyblok Raises $47M Series B to Make Headless Content Management the New Standard 17th May 2022 Storyblok secures major investment to further accelerate product innovation and growth into the US and Europe.
- Global Innovation Platform Kickstart Launches New Application Round For Startups 9th May 2022 Kickstart Innovation, one of Europe’s leading innovation platforms, has announced applications are now open for the 2022 program.
- SLAMcore Raises $16 Million To Deliver Low-Cost, Spatial Understanding To Real-Life Robots 3rd May 2022 Deeptech startup SLAMcore secures major investment to boost the performance and reach of their pioneering spatial mapping technology.