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Considering using Addressable TV as part of your marketing strategy? Here are the advantages and disadvantages of doing just that... Addressable TV is a form of television advertising that is delivered to a specified audience at a household or individual level rather than broadcast to the whole viewing audience of a certain channel. With that said, let us discuss both the advantages and disadv...
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London-based content creation platform SMASH secures major funding boost to support future development and expansion plans Fab news for SMASH, a disruptive platform which connects film and TV content creators with decision-makers with the announcement that it’s on its way to securing up to half a million pounds of investment to scale up its business as it targets the fast-growing global c...
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Covatic - Tailored advertising in an entirely innovative way, thanks to this startup that helps media companies to leverage user context data without exposing personal data... Making money with online advertising is not as simple as it used to be. Ad blocker plugins for your browser prevent adverts from displaying, so websites refuse users access when they have these ad blockers active, so users ...
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"If you want to teach a nation to read: Just turn on the subtitles". This simple advice might just help make kids become proficient readers... Oli Barrett MBE, amongst many other things, co-founded StartUp Britain, Tenner, and social innovation agency Cospa. Tenner, for example (now run by Young Enterprise), has challenged over 250,000 school pupils to see what they can achieve in one month,...
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From local beginnings, children’s media company Dog Ears continues to grow, with acclaim now coming from as far as China, with a potential Emmy Kids Award to boot... "From little acorns, mighty oak trees grow" (said someone similar, somewhere).  Which leads nicely-ish into our introduction to Dog Ears, a small but growing children's media company based in Derry, Northern Ireland. Acco...
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Jason Karayiannis as his Twitter Bio tells us, is a Storytelling Connoisseur. Running @onwrd - a photography and videography studio based just outside of Belfast. Jason recently attended MediaCon - an inaugural conference for TV & Tech innovation in Dublin. Here Jason shares some of the key points listened to and learned."Hosted in Dublin’s beautiful Mansion Hous...
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