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Addressable TV: the pros and cons of ads made just for you
by: Startacus Admin ~ 7th January 2022
Considering using Addressable TV as part of your marketing strategy? Here are the advantages and disadvantages of doing just that...
Addressable TV is a form of television advertising that is delivered to a specified audience at a household or individual level rather than broadcast to the whole viewing audience of a certain channel.
With that said, let us discuss both the advantages and disadv...
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SMASH secures backing from Investing Women in £500k fundraise
by: Startacus Admin ~ 13th December 2021
London-based content creation platform SMASH secures major funding boost to support future development and expansion plans
Fab news for SMASH, a disruptive platform which connects film and TV content creators with decision-makers with the announcement that it’s on its way to securing up to half a million pounds of investment to scale up its business as it targets the fast-growing global c...
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Covatic empowers media companies to leverage user context data
by: Startacus Admin ~ 10th November 2018Covatic - Tailored advertising in an entirely innovative way, thanks to this startup that helps media companies to leverage user context data without exposing personal data...
Making money with online advertising is not as simple as it used to be. Ad blocker plugins for your browser prevent adverts from displaying, so websites refuse users access when they have these ad blockers active, so users ...
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Turn on the Subtitles
by: Startacus Admin ~ 14th August 2018"If you want to teach a nation to read: Just turn on the subtitles". This simple advice might just help make kids become proficient readers...
Oli Barrett MBE, amongst many other things, co-founded StartUp Britain, Tenner, and social innovation agency Cospa. Tenner, for example (now run by Young Enterprise), has challenged over 250,000 school pupils to see what they can achieve in one month,...
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Dog Ears Acclaim Continues to Grow in Leaps and Bounds
by: Startacus Admin ~ 20th October 2017From local beginnings, children’s media company Dog Ears continues to grow, with acclaim now coming from as far as China, with a potential Emmy Kids Award to boot...
"From little acorns, mighty oak trees grow" (said someone similar, somewhere).
Which leads nicely-ish into our introduction to Dog Ears, a small but growing children's media company based in Derry, Northern Ireland. Acco...
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TV and Tech innovation at MediaCon2015
by: Startacus Admin ~ 23rd September 2015Jason Karayiannis as his Twitter Bio tells us, is a Storytelling Connoisseur. Running @onwrd - a photography and videography studio based just outside of Belfast. Jason recently attended MediaCon - an inaugural conference for TV & Tech innovation in Dublin. Here Jason shares some of the key points listened to and learned."Hosted in Dublin’s beautiful Mansion Hous...
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- Leading French Travel Co. Offers Mentoring to two UK startups on its prestigious two-month programme 23rd Jan 2023 High-potential social impact startups from the UK sought for the 9th annual Les Tremplins by Voyage Privé programme.
- Small businesses need new model for growth in recession 23rd Jan 2023 Small Business Britain’s ‘How to Grow’ report outlines how small businesses are responding to economic challenges and how they can grow during recession.
- Tech Nation responds to the DCMS Digital Growth Grant announcement 20th Jan 2023 Tech Nation shares an overview of the impact they have had on the UK's tech economy and ecosystem.
- Colour/dyeing industries- seed capital investment fund launches for UK entrepreneurs 19th Jan 2023 UK-based and got a business idea with a link to colour or colouration? A new investment fund from The Dyers' Company is well worth a look.