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The innovative platform Gleanin which helps organisers of trade shows to find, attract and convert new attendees for their events year on year If you’ve ever organised a business expo or a trade show, you’ll know only too well that one of the biggest challenges can be attracting exhibitors and attendees, particularly if your event runs on a regular basis. Effective marketing is vital ...
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Here is a comprehensive list of the most committed mistakes that a business can commit when launching a trade show, care of Ryan Farquharson, Co-founder & CEO of ExpoCart, a one-stop-shop marketplace for products and services for exhibitions and events.  A trade show is a lucrative venture that the prominent business entities use to increase market share. Trade shows are r...
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Throughout any visit to a conference, trade show convention or Summit, you’ll be handed promotional materials, be it business cards, flyers or something a little less traditional - it’s going to happen.Opposite side of the coin, if you’re exhibiting at an event as such, you should most definitely be handing out promotional materials. After handing out your information, you don&rs...
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As part 1 and part 2 of the Journey of an Exhibitor suggested, most companies will, at some point be involved in an exhibition. Exhibitions provide a great platform to meet potential buyers and promote your company and when you invest time, money and resources it is important it is a success, so the team from the www.smartbusinessshow.com return with part 3 of their epic t...
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The Middle – Journey of an Exhibitor - Part 2As part 1 of the Journey of an Exhibitor suggested, most companies will, at some point be involved in an exhibition. Exhibitions provide a great platform to meet potential buyers and promote your company and when you invest time, money and resources it is important it is a success, so the team from the www.smartbusinessshow.com return wi...
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