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For many startups free positive publicity will become the holy grail of their entrepreneurial journey… and why not? Free, organic publicity is often one of the best ways to achieve a number of your goals quickly, with the least amount of effort or monetary input on your part. Startups who find themselves unwittingly at the centre of a viral media storm can receive a huge array of benefits ...
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A month or so ago we told you of our exciting plans to provide startups with an affordable publicity and startup PR option via our very own startup publicity programme. The aim was to make sure that as we continue to grow the Startacus platform our members are given the chance to gain extra publicity, as quickly as possible and at a cost effective price.    We are now happy to share th...
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Pricing the goods or services that your small business offers is a deceptively difficult and complex task. Few things contained in your marketing strategy hold the level of potential impact to your business as your pricing does. A miscalculation, an overestimation or indeed an undervaluation could all have a severe effect on the performance of your venture. Whilst many have tried to create a sys...
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