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Leading sports marketing platform, OpenSponsorship announces move into music sector, the first new vertical industry for the trans-Atlantic martech business. Sponsorship technology platform, OpenSponsorship has announced that the platform will be making its move into music. Often referred to as the Match.com or Airbnb of sponsorship deals, and known for connecting brands to athletes f...
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Innovative startup Eterlast raises seed investment to help support its mission to lead the European sports web3 gaming revolution. Eterlast, the Web3 Gaming Company at forefront of the evolution of sports entertainment, has gone out stealth-mode securing $4.5million from some of the biggest names in gaming, Web3 and digital content ecosystem, led by Supernode Global, the digital content special...
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  Manchester-based startup Circl and its live-action sports game, that's providing a new way for sports fans & non-sports fans alike to engage with live sport. Football. That’s a thing people like. They crowd around the TV in bars or huddle together in a friend’s living room with no respect for the pot pourri on the side table, and they drink beer, eat crisps, and shout at ...
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New podcast launched by Sport Tech Hub aims to share insights and inspiration from leaders and tech entrepreneurs in the sport and physical activity sector. Sport Tech Hub, established by London Sport, are thrilled to announce their new podcast series, Talking Sport & Tech.  Talking Sport & Tech will give listeners a glimpse into the lives of inspiring leaders and  technology...
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Innovative athletic footwear startup Hylo Athletics secures investment to support further development of its performance and sustainability-focused products and brand. Fab news from athletic footwear startup Hylo Athletics with the announcement that it has raised a Series A round of £2.5m. The round was led by Eka Ventures, with participation from Redrice Ventures and a range of angel inv...
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  The lowdown on Screach, the Newcastle-based startup that has created a live sports streaming and advertising platform specifically for commercial venues Walk into any bar in the world, and there’s a good chance that some kind of sports event is playing on a TV somewhere inside. Similarly, most hotels and gyms will have some TVs dotted about, and it might make some wonder, how much a...
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PlayerData is an Edinburgh-based startup that enables teams and coaches to unlock the data behind their performance, both on and off the pitch In the world of sports and athletics, sometimes the difference between winning and losing can be the smallest thing. In training, coaches are always looking for ways to get that tiny bit more out of players, out of their training methods, or out of the d...
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We take a look at Protein Rebel, the startup that is revolutionising sports nutrition with its cricket and plant-based protein powders... Innovation in sports nutrition is the mission of Protein Rebel, a startup that is launching cricket and plant-based high protein powders. With a focus on all-natural ingredients, Protein Rebel is spearheading healthy and sustainable alternatives to whey-based...
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FOOTY.COM, the startup that's on a mission to help you find the cheapest prices on thousands of sports products and football merchandise.  Love playing football and long to find the latest football merchandise? Never kicked a ball in your life? Want to look like you’re about to head out to be active and sporty when you wander down to the shops for crisps and energy drinks you can guz...
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The lowdown on Motitech, the FitTech startup that's on a mission to help motivate older people and people with dementia to be physically active... We have written recently about startups focused on the physical and mental wellbeing of the older generation, with the likes of Grandpal creating opportunities for local people to spend time with nursing home residents, and Tovertafel’s stim...
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