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Hike is an SEO platform built for startups that allows you to optimise your site and content aimed at saving 75% on annual SEO costs. Search Engine Optimisation - SEO - strikes fear into the hearts of anyone not intimately familiar and comfortable with the processes involved. SEO can be a job all on its own, so it’s fair to say that you are unlikely to have the time to learn it to the degre...
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Local SEO can become, one of, if not the most effective method of marketing your local business. Here's some handy tips, care of digital marketing business, Digital Next. Marketing a local business was once as simple as having clear signage and a listing in the Yellow Pages. In 2018, things are a little more complex, with a number of moving parts playing a role in marketing outcomes. One...
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When launching a website, every startup dreams of jumping to the first page in the SERPs. This is the pinnacle of your success. It not only shows that your SEO efforts are fruitful, but also that you have become respected in your industry and relevant to your target audience. Most importantly, it helps you drive quality and relevant traffic to your site. According to some recent studies, sites l...
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Google is one of the most successful multinational corporations in the world and its search engine is the one that everybody knows about. It has become so successful that using it has become second nature to most. Don’t know the answer to something? ‘Google it’. Need to know more about a certain topic? ‘Google it.’ They’re also pretty savvy when it comes to ent...
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Last week we reported on Google’s announcement that it is to incorporate ‘mobile optimisation’ as a ranking signal, into its search algorithm from the 21st of April 2015. Don’t be alarmed though as this sentence isn’t nearly as apocalyptic as it first appears.It does however mark a very significant shift in the history of the search engine and is poised to have a sub...
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It’s been the worst kept secret in tech land for a very long time, but just last week Google finally announced the news that it is to incorporate ‘mobile optimisation’ as a ranking signal, into its search algorithm. Many will have been caught off guard by the rather sudden announcement, but no one can deny, it’s well overdue. When you consider the exponential increase in t...
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Getting setup in a digital world of business is horrifyingly daunting. There are big scary words, a complex and convoluted system of hosting and a cornucopia of billing practices and charges flying around; and that’s just to get your domain name sorted! The amount of work that goes into creating an online platform is staggering, and as a startup or startup team, we figured it’d be bes...
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One of the most intimidating things any startup will have to deal with is the abhorrent amount of non-sense jargon that is thrown about by the community of investors, clients and support websites. Without that business background, how are you supposed to know the difference between an angel investor and an invisible partner?Here at Startacus, we say enough is enough, and we're on a mission to hel...
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Last week Lauren addressed the all important issue of finding your business niche. This week Lauren returns and highlights how to attract that niche, google and good PR!  "Start-up diary week 7" As I’m an internet based business, the biggest challenge I have to get my business up and running is to get customers visiting my website (or traffic, to use the more internet-y term, but...
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If you’ve created a website for your business or your business actually is a website, you’ll be only too aware that there are countless things to consider to ensure that your site gets noticed amongst the plethora of other sites out there. From site design through to SEO it can seem like a minefield even if you are an experienced web developer. It’s not made any easier ...
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