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Women underrepresented in senior management roles via search engine image results

by: Startacus Admin ~ 27th September 2019
New global data from search engine image results has revealed that women are being severely underrepresented in senior management roles when compared to the number of women who actually occupy those roles in real life. The analysis, conducted by global business data provider Creditsafe, replicated a standard first impression for a search engine results page and looked at the top 25 Google Im...
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An Introduction to Local SEO in 2018

by: Startacus Admin ~ 17th July 2018
Local SEO can become, one of, if not the most effective method of marketing your local business. Here's some handy tips, care of digital marketing business, Digital Next. Marketing a local business was once as simple as having clear signage and a listing in the Yellow Pages. In 2018, things are a little more complex, with a number of moving parts playing a role in marketing outcomes. One...
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How to Make your Startup Rank on Google's First Page

by: Startacus Admin ~ 8th March 2018
When launching a website, every startup dreams of jumping to the first page in the SERPs. This is the pinnacle of your success. It not only shows that your SEO efforts are fruitful, but also that you have become respected in your industry and relevant to your target audience. Most importantly, it helps you drive quality and relevant traffic to your site. According to some recent studies, sites l...
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Startup Tracker - the startup search engine

by: Startacus Admin ~ 16th November 2017
If keeping tabs on cool, up-and-coming and competing startups is your thing, check out Startup Tracker, a startup search engine which points people to relevant data and information from the world's leading startup information databases. The rise of entrepreneurship gave birth to an entire startup industry. In our information age, data is the new oil and making data about startups available is bot...
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WhaleSlide, the social-good UK search engine making online shopping a charitable affair

by: Startacus Admin ~ 25th April 2017
WhaleSlide, a privacy-conscious philanthropic search-engine, originally launched 18months ago, has re-launched with a new version of their ‘social-good’/ ‘PhilTech’ search engine. We did the charitable thing, and spread the word! WhaleSlide is the brainchild of childhood friends, Andy Curran and Francesco Petruzzelli, who drew on their previous experience working in t...
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Elliot for Water

by: Startacus Admin ~ 8th September 2015
Here’s one for you. Did you know that the online search industry is dominated by one mega company? Of course you did. You probably also know that there are other search engines on the market, Yahoo, Bing, and so forth, but unless you are very anti-establishment, the chances are you don’t use them very often.  I mean why ‘Yahoo’ something, when you can ‘Google&r...
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Assessing your website's mobile optimisation

by: Startacus Admin ~ 13th March 2015
Last week we reported on Google’s announcement that it is to incorporate ‘mobile optimisation’ as a ranking signal, into its search algorithm from the 21st of April 2015. Don’t be alarmed though as this sentence isn’t nearly as apocalyptic as it first appears.It does however mark a very significant shift in the history of the search engine and is poised to have a sub...
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