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Why in a competitive marketplace, just right doesn’t go far enough

by: Startacus Admin ~ 7th August 2019
Lessons from Goldilocks and the three bears and why in a competitive market place, ‘just right’ doesn’t go far enough! Entrepreneur, Alex Jenkins explains why... Many people argue identifying the gap in the market, or your unique selling point (USP) is the holy grail of business success, while others will stress it is all about drive and determination. To some it’s a ...
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Overwatch - scientific research management made easy

by: Startacus Admin ~ 28th August 2018
Overwatch Research is aiming to transform how scientific researchers manage their experiments while collaborating with their colleagues through open data and intelligent services. Currently, billions of pounds are going to waste each year because less than half of medical studies undertaken in the preclinical stage are reproducible in humans. The categories of this irreproducibility are biologica...
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Changing Your Brand Name

by: Startacus Admin ~ 19th January 2018
Lisa Forde, Director of Event Stationery company Dotty About Paper writes for Startacus on changing your brand name as a business and shares her personal experience of doing just that.. "Changing the name of my online stationery company, The Card Gallery, to Dotty about Paper was an exciting yet daunting move. When I launched the business in 2004, the name fit the company well. However,...
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Test out your business idea

by: Startacus Admin ~ 27th September 2017
Marketest is a leading online market research company, who conduct market research for existing businesses and startups launching new products or services as well as academic institutions. They previously wrote a fab article for Startacus on the importance of market research and now they share some invaluable thoughts on why you really need to test out your business idea first before launch...
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Happy Scribe - the tool that transcribes interviews from speech to text in a matter of minutes

by: Startacus Admin ~ 6th August 2017
If you have ever transcribed so much as a single quote from a pitch video or the like, you will know that it can be both trickier and more time consuming than it first may appear. You probably had to play those 2 or 3 seconds a few times, clicking back too far in the video and then not far enough, before you were sure you’d got the simple sentence down word for word. Imagine then transcribin...
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Marketest Business Startup Competition

by: Startacus Admin ~ 9th March 2015
Do you have a clever business idea but don’t know where to start? Well, you’re in luck, the folks over at Marketest have officially opened up registration for their Business Startup Competition and you can win the chance to test your business idea and get some feedback from potential customers! Marketest are a successful online market research company who have over 10 years experience...
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What Freelancers wish they had known from the Start.

by: Startacus Admin ~ 11th November 2014
The UK is experiencing a self-employment boom, with over 4.6 million Brits now opting to be their own boss. What has prompted this shift? Why are so many choosing a freelance career over the security of employment? And what help and advice is there to support this decision? Our friends over at Crunch Accountancy created a short film that explores the highs and lows of freelancing. Over to Sohpie...
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Basics to Research before Starting a Business.

by: Startacus Admin ~ 15th July 2013
So, you’ve had the idea that you reckon is going to change the world or maybe even just change your world. Either way, before that idea becomes a full blown business, you’ve got to do a little research. Well...quite frankly... a lot of research. Of course, what you research will depend a lot on what type of business you plan to startup, although there are some basic elements that are p...
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