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Need to create a product sampling campaign as part of your marketing strategy? London-based startup Odore has created an innovative solution to help you do just that. The ability to create personalised marketing and thereby create a long-term relationship with customers is hampered to varying degrees by data privacy, strong spam email filters, ad blockers, and more. This can result in businesse...
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Tesco and RangeMe partnership presents new opportunity for British suppliers to market their brands and grow their retail relationships The UK’s largest grocer Tesco has just announced details of a new partnership with RangeMe , the world’s largest product sourcing platform, with the aim of providing its product buying teams with access to the most relevant products its customers d...
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Richard Horwell, founder of Brand Relations shares his tips for taking that family recipe from kitchen stove to supermarket shelf Business ideas can form in a variety of places. Some of the best begin in a kitchen. Whether a recipe has been handed down through generations, or adapted from dishes experienced while travelling, or created from scratch (by design or by accident), it’s likely ...
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The startup that's on a mission to put new life into the discarded - ANTI transforms products destined for landfill into sustainable desirable objects... We in the UK know better than many the struggles of umbrella versus wind. We think we’ll thwart the gods of weather by taking our umbrella into battle against the hammering rain, but just as we think it’s safe to go back into the f...
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Planning to launch a new product? Fiona Bennington from Nuli Design shares insights and advice on what to consider, before you do just that Launching a beloved and nurtured idea into the world can feel like giving birth, a scary, exciting, emotional rollercoaster. All these boiling feelings tied up in the journey can sometimes result in decisions that are less than ideal, leading to dreaded, do...
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Quality is the most important consideration if you are intending to release a truly market-leading product. Whether it be a pharmaceuticals company trialling and releasing a new medicine or a furniture store rolling out a new stock line, ensuring products are safe, beneficial to the customer, durable, and tested thoroughly are central to reaching high-quality levels. Product Quality For consu...
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Prodsight, the SaaS startup that's on a mission to help businesses analyse their customer experiences... As we all know, the provision of high levels of customer service is paramount in any business. And monitoring and gaining information on how we are performing with regards to customer service and our products is vital. Our latest startup of the week has come up with an innovative way in which ...
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Product designers take note - this one's for you! Threedium has created a 3D product configuration and visualisation platform... There is a step between seeing a product in photos and getting your hands on it in person in a shop. Seeing a realistic 3D representation of the product and turning it this way and that to scrutinise it from every angle is the next best thing to seeing it in p...
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Northern Ireland company Bubblebum has had its flagship product named as one of the ‘Most Innovative’ and ‘Most Attractive’ at the world’s largest trade fair for child, baby, and maternity products & services.  Appearing at the Child Baby & Maternity Expo (CBME) in Shanghai at the end of July, Derry-based BubbleBum UK Ltd introduced its flagship product ...
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Mindfulness made easy thanks to recently launched startup Moment Pebble, who've created a tool that makes mindfulness accessible, quick and easy. We have written many times about the importance for entrepreneurs to take care of their mental health. One of the ways in which to do this is to practice mindfulness, helping you to stay relaxed, even when working; to remember to simply unclench y...
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