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Lessons from Goldilocks and the three bears and why in a competitive market place, ‘just right’ doesn’t go far enough! Entrepreneur, Alex Jenkins explains why... Many people argue identifying the gap in the market, or your unique selling point (USP) is the holy grail of business success, while others will stress it is all about drive and determination. To some it’s a ...
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If you have come up with a startup idea, knowing where to begin can be challenging. As an entrepreneur, it’s only natural that you will want your idea and dream to be turned into a successful reality, therefore, we have put together three ways on how you can further understand whether your startup idea is worth pursuing. Analyze the Competition The first step that you should take in order ...
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The sweet smell of success! Innovative smart vending machine and sampling startup Odore, announces partnerships with London’s leading perfumer; Miller Harris, and London’s award winning fine wine & dining venue; M Restaurants to bring consumer’s on-demand fine fragrances to the City of London. Launched in September 2017, early-stage madtech startup Odore acts as both a smart...
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Market research is important to a business’s ability to make good decisions, know what changes need to be made, etc., but it can be slow going. We have an article here about why market research is so important, and we have written about some useful market research options in the past. But new to the area is a startup aiming to provide valuable, actionable insights and data analysis faster an...
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Marketest is a leading online market research company, who conduct market research for existing businesses and startups launching new products or services as well as academic institutions. They previously wrote a fab article for Startacus on the importance of market research and now they share some invaluable thoughts on why you really need to test out your business idea first before launch...
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Marketest is a leading online market research company, who conduct market research for existing businesses and startups launching new products or services as well as academic institutions. Here, they share some invaluable thoughts on why market research is an essential part of the business startup process. Over to Marketest to explain all...Often at times, both entrepreneurs and business owne...
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Whether you are launching a new product, a website, an entire business, or just an advert, market research is crucial to understand what your target audience is interested in, what they react well to, and how your X, Y, and/or Z will fit in that market. With approx 3.4 billion internet users, you would think that this would be easy, but how do you actually go about asking the questions and getting...
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Could your startup benefit from some really good market research? Now might be the time to get on the ball, because our friends over at Marketest have once again launched their annual startup competition.  This year, they are giving away expertly tailored and personal Market Research reports worth £1000 and £500 to the 1st and 2nd prize winners respectively. The team at Ma...
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Last week we featured the‘One Planet Ventures’ Enterprise Incubator programme, a programme open to all entrepreneurs and prospective entrepreneurs aged 18-30 living in London. And now in return (one good deed deserves another after all) the good folk at One Planet Ventures are sharing with us some thoughts on the importance of testing as a startup. Over to Lauren Turner from the team ...
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You could argue that there are only two kinds of businesses – the ones that spring up because there’s a demand, meaning that these enterprises already exist and the innovators, who’ve created something or developed an improvement on something, and just need to get their idea out there. So, if you are looking to start a business selling your new innovative product we’ve pro...
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