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The sweet smell of success! Innovative smart vending machine and sampling startup Odore, announces partnerships with London’s leading perfumer; Miller Harris, and London’s award winning fine wine & dining venue; M Restaurants to bring consumer’s on-demand fine fragrances to the City of London. Launched in September 2017, early-stage madtech startup Odore acts as both a smart...
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Market research is important to a business’s ability to make good decisions, know what changes need to be made, etc., but it can be slow going. We have an article here about why market research is so important, and we have written about some useful market research options in the past. But new to the area is a startup aiming to provide valuable, actionable insights and data analysis faster an...
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Marketest is a leading online market research company, who conduct market research for existing businesses and startups launching new products or services as well as academic institutions. They previously wrote a fab article for Startacus on the importance of market research and now they share some invaluable thoughts on why you really need to test out your business idea first before launch...
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Marketest is a leading online market research company, who conduct market research for existing businesses and startups launching new products or services as well as academic institutions. Here, they share some invaluable thoughts on why market research is an essential part of the business startup process. Over to Marketest to explain all...Often at times, both entrepreneurs and business owne...
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Whether you are launching a new product, a website, an entire business, or just an advert, market research is crucial to understand what your target audience is interested in, what they react well to, and how your X, Y, and/or Z will fit in that market. With approx 3.4 billion internet users, you would think that this would be easy, but how do you actually go about asking the questions and getting...
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Could your startup benefit from some really good market research? Now might be the time to get on the ball, because our friends over at Marketest have once again launched their annual startup competition.  This year, they are giving away expertly tailored and personal Market Research reports worth £1000 and £500 to the 1st and 2nd prize winners respectively. The team at Ma...
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Last week we featured the‘One Planet Ventures’ Enterprise Incubator programme, a programme open to all entrepreneurs and prospective entrepreneurs aged 18-30 living in London. And now in return (one good deed deserves another after all) the good folk at One Planet Ventures are sharing with us some thoughts on the importance of testing as a startup. Over to Lauren Turner from the team ...
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You could argue that there are only two kinds of businesses – the ones that spring up because there’s a demand, meaning that these enterprises already exist and the innovators, who’ve created something or developed an improvement on something, and just need to get their idea out there. So, if you are looking to start a business selling your new innovative product we’ve pro...
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Why not start up a takeaway? For advocates of an uber healthy organic approach to eating, it might come as an unwelcome surprise that takeaway food remains one of the fastest growing areas of the UK economy. The appeal of the quick, easy and tasty shows no sign of abating, and for many fast food / takeaways seem the most obvious and appealing option to satisfy our inner grumblings. This is fant...
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We’re all pretty aware these days of the fact that we leave a digital footprint whenever we access digital or online services. Of course it’s generally the case that we never actually benefit from the data that we leave behind. Thanks to our latest Startup of the Week however that is all about to change. Powr of You is an innovative new analytics platform which collates users&rsq...
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