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Streetbees - the human intelligence platform that reveals how people behave, and why
by: Startacus Admin ~ 15th February 2021
Streetbees is a global intelligence platform that reveals how people behave, and why, by analysing real-life moments collected from its users
Every business benefits from consumer research, understanding what their customers do and think, when and why they do and think it, and seeing what can be done to harness this knowledge to reel in more customers.
To this end, billions are spent eve...
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OpinionX - making user research human-driven
by: Startacus Admin ~ 4th January 2021
OpinionX is a Dublin-based startup doing that has created a "next-generation research tool that helps you to discover what matters most to your users".
When it comes to learning about your customers’ wants and needs, surveys are all well and good, but how many people actually fill them out? Certainly, those who take the time to do so can give you good insights and new things to think abo...
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Tips For Carrying Out Effective Market Research
by: Startacus Admin ~ 11th December 2020
The lowdown on why market research is so important for your startup and some basic tips on what to do to get it right
One of the key stages that every startup must go through is market research. This is an incredibly important process and one which could have an enormous impact on your immediate and long-term success, yet often it is an aspect that is rushed through which could prove to be cos...
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Why in a competitive marketplace, just right doesn’t go far enough
by: Startacus Admin ~ 7th August 2019Lessons from Goldilocks and the three bears and why in a competitive market place, ‘just right’ doesn’t go far enough! Entrepreneur, Alex Jenkins explains why...
Many people argue identifying the gap in the market, or your unique selling point (USP) is the holy grail of business success, while others will stress it is all about drive and determination. To some it’s a ...
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Is Your Startup Idea Worth Pursuing?
by: Startacus Admin ~ 22nd April 2019If you have come up with a startup idea, knowing where to begin can be challenging. As an entrepreneur, it’s only natural that you will want your idea and dream to be turned into a successful reality, therefore, we have put together three ways on how you can further understand whether your startup idea is worth pursuing.
Analyze the Competition
The first step that you should take in order ...
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Odore, the smart vending and sampling machine
by: Startacus Admin ~ 14th May 2018The sweet smell of success! Innovative smart vending machine and sampling startup Odore, announces partnerships with London’s leading perfumer; Miller Harris, and London’s award winning fine wine & dining venue; M Restaurants to bring consumer’s on-demand fine fragrances to the City of London.
Launched in September 2017, early-stage madtech startup Odore acts as both a smart...
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Attest - market and brand intelligence made easy
by: Startacus Admin ~ 5th November 2017Market research is important to a business’s ability to make good decisions, know what changes need to be made, etc., but it can be slow going. We have an article here about why market research is so important, and we have written about some useful market research options in the past. But new to the area is a startup aiming to provide valuable, actionable insights and data analysis faster an...
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Test out your business idea
by: Startacus Admin ~ 27th September 2017
Marketest is a leading online market research company, who conduct market research for existing businesses and startups launching new products or services as well as academic institutions. They previously wrote a fab article for Startacus on the importance of market research and now they share some invaluable thoughts on why you really need to test out your business idea first before launch...
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The importance of Market Research
by: Startacus Admin ~ 7th August 2017Marketest is a leading online market research company, who conduct market research for existing businesses and startups launching new products or services as well as academic institutions. Here, they share some invaluable thoughts on why market research is an essential part of the business startup process. Over to Marketest to explain all...Often at times, both entrepreneurs and business owne...
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Tools and Apps to Aid Business Market Research
by: Startacus Admin ~ 19th December 2016Whether you are launching a new product, a website, an entire business, or just an advert, market research is crucial to understand what your target audience is interested in, what they react well to, and how your X, Y, and/or Z will fit in that market. With approx 3.4 billion internet users, you would think that this would be easy, but how do you actually go about asking the questions and getting...
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- SureIn Secures €4M to Close the SMB Insurance Gap 15th Aug 2023 Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.
- SuperFi raises $1M pre-seed funding round 28th Jul 2023 SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.
- Startups rely on AI & sustainability for new partnerships 27th Jul 2023 41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.
- Another Round closes £300k Seed round to revolutionise personal training 21st Jul 2023 Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.