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According to a study recently carried out by the advocacy group Volteface, it has been revealed that social media platforms are frequently being used in order to advertise illicit drugs. Unfortunately, the same research has concluded that advertisements for illegal drugs is being promoted to young people and even children. How many people have seen the adverts for illicit drugs? The report has ...
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Oodls, the Scottish startup that's "licensing great content from talented Instagrammers across the globe for businesses big and small." Anyone who creates content on websites or blogs, or perhaps even posts a lot on social media, will understand how vital good stock photographs are. A good picture breaks up the wall of text, draws the viewer’s eye, enhances the words with evocative imagery....
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Pukket is aiming to create word of mouth on a large scale, by putting a usable, redeemable value on people’s social media impact when they help to spread word of a brand. Content is king. A brand producing meaningful, engaging, interactable content rather than simply advertising at people finds its message reaching further and being taken on more. However, continually producing content is n...
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Isabelle Ohnemus is the Founder and CEO of mobile-first, fashion-sizing shopping platform EyeFitU. Isabelle’s background in international finance gave her the solid foundation to turn her passion for fashion and desire to help change the face of shopping into a growing business. As the CEO of a fashion retail startup she is all-too-familiar with brand-consumer engagement tactics at this time...
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Encouraging Customer Engagement Online The online world is no longer an entity separate from the offline world. Even the most enlightened of Buddhist monks probably sneaks a peak at his smartphone every now and then (the Dalai Lama is on social media, after all). Businesses in particular, need to get with the times and adopt a serious online presence if they want to reach their full potential aud...
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Business Social networking, and by extension, social marketing have become a staple part of a startup's healthy marketing ensemble. With noses planted firmly in smart phones, and every other business snapping at the bit for attention, how can any startup hope to stand out against the crowd? The same way they had since starups in ancient Egypt managed to convince customers. Being creative!(This is...
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