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Influencer marketing remains largely unchartered territory for many businesses, so here are some tips for getting it right on the first go. If you have seemingly exhausted all of the obvious marketing strategies for your business, your thoughts could understandably have turned to influencer marketing. Though "influencer marketing" might look like a scarily technical term, the principles of this ...
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Influencer marketing has become a key promotional tool for brands and companies. With this in mind, RDB offer up their do's and don'ts when working with influencers. RDB develops socially driven communications by providing purpose driven brand strategy and creative excellence in the fields of branding, content, social media, mobile, video & motion. Notable clients include Western Union and Gl...
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Pukket is aiming to create word of mouth on a large scale, by putting a usable, redeemable value on people’s social media impact when they help to spread word of a brand. Content is king. A brand producing meaningful, engaging, interactable content rather than simply advertising at people finds its message reaching further and being taken on more. However, continually producing content is n...
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FavourUp, an influencer-generated content aggregator that helps brands & their agencies extend the impact of social media influencers, reaches it's 90k Crowdcube crowdfunding target in two weeks.  Many fashion brands are investing up to £50k in one-off influencer posts on social media, but these posts quickly disappear from view, being pushed down users feeds by new posts. This mak...
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Isabelle Ohnemus is the Founder and CEO of mobile-first, fashion-sizing shopping platform EyeFitU. Isabelle’s background in international finance gave her the solid foundation to turn her passion for fashion and desire to help change the face of shopping into a growing business. As the CEO of a fashion retail startup she is all-too-familiar with brand-consumer engagement tactics at this time...
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With investment now totalling $2.5m, social commerce platform Moteefe have launched a new and improved platform to help enable entrepreneurs to create additional revenue streams through customised products. London-based startup Moteefe, a social commerce platform that enables entrepreneurs to sell custom clothing and merchandise via social media, has unveiled its new website after recently closin...
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Ever since we launched Startacus and developed our very own startup community, we’ve been very aware that making strong and valuable connections with other UK Startup Influencers can be key to building both our own network, sharing word on Startacus and creating valuable business opportunities along the way. So to pass this knowledge on and also to give credit where credit is due, we’v...
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