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Influencer marketing remains largely unchartered territory for many businesses, so here are some tips for getting it right on the first go. If you have seemingly exhausted all of the obvious marketing strategies for your business, your thoughts could understandably have turned to influencer marketing. Though "influencer marketing" might look like a scarily technical term, the principles of this ...
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Currently in private beta, XPO is a payment processing app that is aiming to allow small brands to have direct access to Instagram influencers, whilst at the same time, making it simple and secure to pay influencers. “Influencer agencies have gotten away with underserving smaller brands for far too long” states Lotanna Ezeike, co-founder of XPO, a new and currently in privte beta, pay...
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Influencer marketing has become a key promotional tool for brands and companies. With this in mind, RDB offer up their do's and don'ts when working with influencers. RDB develops socially driven communications by providing purpose driven brand strategy and creative excellence in the fields of branding, content, social media, mobile, video & motion. Notable clients include Western Union and Gl...
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Isabelle Ohnemus is the Founder and CEO of mobile-first, fashion-sizing shopping platform EyeFitU. Isabelle’s background in international finance gave her the solid foundation to turn her passion for fashion and desire to help change the face of shopping into a growing business. As the CEO of a fashion retail startup she is all-too-familiar with brand-consumer engagement tactics at this time...
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If you’ve ever been involved in the running of a university society during your time at University, you may have noticed that acquiring income through sponsorship can be a tough nut to crack. Here's where Sponsor My Society aims to come in. Sponsor My Society is a new UK based online marketplace platform pairing societies and sports clubs with prospective companies and sponsors. Their pitc...
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Influencers are a great way to market to people. They have a huge audience, posts are more likely to be shared by their followers, and just by having your product they are giving it their own seal of approval. The bigger the influencer, the harder it is for anyone but equally big brands to actually get them to be part of a marketing campaign, but the impact of these campaigns is undeniable. Here a...
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